What's included

• Light Strategic Oversight

  → Ensure content aligns with the agreed social media goals and audience preferences → Optimise posting times and platform-specific formatting for maximum reach → Apply relevant hashtags, tags, and minor copy tweaks for engagement

• Publishing & Scheduling

  → Upload and schedule provided content across agreed platforms → Maintain a consistent posting schedule with a pre-established content calendar → Monitor posts after publishing to ensure they display correctly

• Light Community Management

  → Respond to basic comments, mentions, and messages → Like and acknowledge audience interactions → Flag complex or sensitive messages for the client to address

• Analytics Monitoring & Reporting

  → Track post performance (reach, engagement, clicks, follower changes) → Deliver a monthly performance report with clear, visual data → Highlight best-performing posts and content patterns

• Content Suggestions Based on Analytics

  → Recommend topics, formats, or posting times for upcoming content → Identify underperforming formats to adjust or remove from the content mix