What's included

• Purpose, vision, mission and values

  Includes: - Preparation and research. - Up to 5 x 90 minute Zoom workshops for max 8 people. - Copywritten purpose, vision, mission and values statements you can use internally and in your marketing materials.

• Competitor analysis and positioning

  Competitive brand positioning analysis, including: - 1 x 90 minute workshop to present findings and discuss your brand's context. - Copywritten positioning statement. - Recommendations to improve your brand positioning.

• Target audience personas

  Identifying and writing personas for up to 4 target audience types. Includes what they are looking for, what they may be resistant to, what their key needs are, and more.

• Functional and emotional benefits + differentiators (unique selling points)

  Identifying and describing your brand's practical benefits and emotional impacts. Identifying your points of differentiation and why customers would truly choose you over an alternative.

• Brand personality and voice + house style guidelines

  1 x 90 minute workshop to build your brand’s persona and its attributes, and explore how this translates into a brand voice for all your communications. Brand voice guidelines document including tons of examples.

• Key messaging and messaging architecture

  Develop a key message that captures your brand's essence. Messaging architecture consisting of key message x unique selling points x functional & emotional benefits for each audience persona.

• Brand story

  A short (max 400 word) story describing the origin of your brand and what it stands for.