Marketing Strategy

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About this service

Summary

An audit of your current business social media profile and activity, and a strategy for how to optimize it to get more engagement, followers, customers, and sales.

This pairs perfectly with my Brand Audit package!

Process

  1. Consultation Call
  2. Research and Strategy Formulation (by Kaitlyn)
  3. Delivery

What's included

  • Customer Analysis

    Includes buyer personas and customer journey mapping

  • Competitor Analysis

    Includes an in-depth report of your customers in the marketplace - what they are doing wrong, what they are doing right, and how you are different.

  • SEO Keyword Research

    Research of keywords your ideal audience is actually using, so they can find you faster and easier.

  • Profile Optimization

    Optimization of your preferred social media profiles.

Recommendations

(5.0)

Sailor Tailors • Sailor Tailors

Client • Mar 1, 2024

Kaitlyn helped me with my brand strategy, UGC strategy, and creating templates for my social media posts. She’s very talented and creative. Works efficiently and very quick and reliable - a pleasure to work with. I would definitely recommend her and will be working with her again.

Tony Huang

Client • Jan 13, 2024

hired Kaitlyn to help design the packaging and create the identity for my Mushroom superfood brand. I provided her with examples of brands, described what I envisioned and how I wanted to bring a modern feel to a category that I felt was outdated in order to capture a younger demographic. She was able to use the information I provided her, follow directions and bring my ideas to life. I am happy with the outcome and recommend her for your design/branding needs.

Richard Tran

Client • Jan 13, 2024

Kaitlyn Cole is a seasoned marketing professional with international consultancy experience, specializing in account and marketing project management. She was instrumental during a consumer packaged goods (CPG) company grand opening, where over 100 products were sold within one week of launch. Additionally, Kaitlyn’s strategic brand approach led to a Youtuber gaining 300+ more subscribers within two months of implementation. I recommend her with the highest marks!

Kaitlyn was very helpful in helping us get more people on our website and more customers in the door of our preschool. Because we work with children, we wanted our branding and website to have a nurturing feeling, and she able to get that across through the colors and language used on the website and the marketing materials we put out into the community. We've worked with her since 2019 and she has done all of our marketing projects since. She's amazing!


Skills and tools

Social Media Manager
Social Media Marketer
Social Media Strategist
Google Ads
Instagram
LinkedIn
Pinterest
Slack

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