Visual Identity - Logo & Style Guide

Pro

Paul Lynch

Starting at

1,500

About this service

Summary

Get a foundational branding kit with a custom brandmark, versatile logo pack, cohesive colour palette, and a concise visual style guide. Designed to provide clarity and consistency, this kit equips your brand with the essentials for a strong, memorable identity.

Process

Step 1: Research & Discovery

Objective: Build an understanding of the industry, audience, and competitors.

Actions: Conduct research and compile a Briefing Document to align on project goals and visual direction.

Outcome: A strategic foundation for the brand’s visual direction, informed by research and client goals.

Step 2: Visual Direction Selection

Objective: Define the brand’s visual tone and style.

Actions: Present 2 moodboards for feedback; client selects one as the basis for design.

Outcome: A cohesive visual direction aligned with the brand identity.

Step 3: Visual Identity Development

Objective: Design core elements of the brand’s visual identity.

Actions: Create supporting graphics, select typography, and develop logo concepts with feedback rounds.

Outcome: A complete visual identity system that’s adaptable across applications.

Step 4: Style Guide Documentation

Objective: Provide guidelines for consistent visual use.

Actions: Prepare a 6-8 page Brand Guidelines Document.

Outcome: A clear, accessible guide for applying brand visuals consistently across platforms.

FAQs

How long does the Visual Identity - Logo & Style Guide take to complete?
This service typically takes 2-3 weeks, depending on feedback and scheduling. We prioritize creating a high-quality, cohesive visual identity that aligns with your brand goals.
Will I receive multiple logo concepts to choose from?
Yes, we’ll provide three initial logo concepts, with up to 2 hours of refinement on the selected design to ensure it’s tailored to your vision.
Do I need to prepare anything before starting this service?
If you have existing brand materials or visual preferences, sharing them helps us align quickly. Otherwise, we’ll guide you through the discovery phase to establish your brand’s visual style.
Can I add additional assets, like social media templates?
Yes, we can create additional assets upon request at an additional cost. These are outside the core scope but can be arranged as a custom service to enhance your brand’s visual presence.

What's included

Research & Discovery
Conduct initial research on your industry, competitors, and target audience to shape the visual approach, ensuring relevance and differentiation.
Briefing Document
Summarize research insights and visual goals to ensure both parties are aligned on expectations before design begins.
Moodboards
Providing 2 moodboards exploring different aesthetic directions, including colors, fonts, iconography, and graphic elements, to define the brand’s visual tone. The client selects one to guide further development.
Supporting Graphics
Creates 1-2 unique patterns or visual elements that reinforce brand identity and add versatility in design applications.
Icons
Utilizes free icon libraries, with options to purchase specific icons if needed.
Fonts
Select fonts from Google Fonts for cost-effective, accessible typography aligned with the brand’s personality.
Logo Development
Provide three initial logo concepts that reflect the brand’s character, with up to 2 hours of refinements on the selected design.
Finalized Logo Variants
Delivers both a primary logo and a simplified symbol for flexible use across platforms (e.g., social media, website).
Style Guide
Brand Guidelines Document: A focused, 6-8 page guide detailing essential usage rules for the brand’s logo, colors, typography, and graphic elements to ensure consistency across all touchpoints.