Visual Identity - Logo & Style GuidePaul Lynch
Get a foundational branding kit with a custom brandmark, versatile logo pack, cohesive colour palette, and a concise visual style guide. Designed to provide clarity and consistency, this kit equips your brand with the essentials for a strong, memorable identity.
What's included
Research & Discovery
Conduct initial research on your industry, competitors, and target audience to shape the visual approach, ensuring relevance and differentiation.
Briefing Document
Summarize research insights and visual goals to ensure both parties are aligned on expectations before design begins.
Moodboards
Providing 2 moodboards exploring different aesthetic directions, including colors, fonts, iconography, and graphic elements, to define the brand’s visual tone. The client selects one to guide further development.
Supporting Graphics
Creates 1-2 unique patterns or visual elements that reinforce brand identity and add versatility in design applications.
Icons
Utilizes free icon libraries, with options to purchase specific icons if needed.
Fonts
Select fonts from Google Fonts for cost-effective, accessible typography aligned with the brand’s personality.
Logo Development
Provide three initial logo concepts that reflect the brand’s character, with up to 2 hours of refinements on the selected design.
Finalized Logo Variants
Delivers both a primary logo and a simplified symbol for flexible use across platforms (e.g., social media, website).
Style Guide
Brand Guidelines Document: A focused, 6-8 page guide detailing essential usage rules for the brand’s logo, colors, typography, and graphic elements to ensure consistency across all touchpoints.
FAQs
This service typically takes 2-3 weeks, depending on feedback and scheduling. We prioritize creating a high-quality, cohesive visual identity that aligns with your brand goals.
Yes, we’ll provide three initial logo concepts, with up to 2 hours of refinement on the selected design to ensure it’s tailored to your vision.
If you have existing brand materials or visual preferences, sharing them helps us align quickly. Otherwise, we’ll guide you through the discovery phase to establish your brand’s visual style.
Yes, we can create additional assets upon request at an additional cost. These are outside the core scope but can be arranged as a custom service to enhance your brand’s visual presence.
Example work
Starting at$1,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Paul Lynch Melbourne VIC 3004, Australia
Visual Identity - Logo & Style GuidePaul Lynch
Starting at$1,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Get a foundational branding kit with a custom brandmark, versatile logo pack, cohesive colour palette, and a concise visual style guide. Designed to provide clarity and consistency, this kit equips your brand with the essentials for a strong, memorable identity.
What's included
Research & Discovery
Conduct initial research on your industry, competitors, and target audience to shape the visual approach, ensuring relevance and differentiation.
Briefing Document
Summarize research insights and visual goals to ensure both parties are aligned on expectations before design begins.
Moodboards
Providing 2 moodboards exploring different aesthetic directions, including colors, fonts, iconography, and graphic elements, to define the brand’s visual tone. The client selects one to guide further development.
Supporting Graphics
Creates 1-2 unique patterns or visual elements that reinforce brand identity and add versatility in design applications.
Icons
Utilizes free icon libraries, with options to purchase specific icons if needed.
Fonts
Select fonts from Google Fonts for cost-effective, accessible typography aligned with the brand’s personality.
Logo Development
Provide three initial logo concepts that reflect the brand’s character, with up to 2 hours of refinements on the selected design.
Finalized Logo Variants
Delivers both a primary logo and a simplified symbol for flexible use across platforms (e.g., social media, website).
Style Guide
Brand Guidelines Document: A focused, 6-8 page guide detailing essential usage rules for the brand’s logo, colors, typography, and graphic elements to ensure consistency across all touchpoints.
FAQs
This service typically takes 2-3 weeks, depending on feedback and scheduling. We prioritize creating a high-quality, cohesive visual identity that aligns with your brand goals.
Yes, we’ll provide three initial logo concepts, with up to 2 hours of refinement on the selected design to ensure it’s tailored to your vision.
If you have existing brand materials or visual preferences, sharing them helps us align quickly. Otherwise, we’ll guide you through the discovery phase to establish your brand’s visual style.
Yes, we can create additional assets upon request at an additional cost. These are outside the core scope but can be arranged as a custom service to enhance your brand’s visual presence.
Example work
$1,500