What's included

• Characteristics and Traits: Section

  We’ll define your brand’s personality by honing in on 3-5 key traits that make it authentic and memorable. These characteristics will guide your brand’s interactions, creating a consistent, relatable identity. See the deliverables below for a deeper dive.

• Personality Slider Exercise

  We’ll start with a warm-up exercise to position your brand’s personality across a spectrum of traits, helping us set the tone for your unique identity.

• Personality Card Sort Exercise

  Next, we’ll refine your brand’s personality through a card sort activity, allowing you to explore and select the traits that best represent your brand.

• Core Trait Selection

  Together, we’ll identify 3-5 defining traits that make your brand authentic and memorable. These traits will serve as the foundation for how your brand is perceived.

• Trait Definition Guide

  We’ll document each core trait with a clear definition and examples, giving you a reference to ensure your brand’s personality stays consistent across all touchpoints.

• Archetype Alignment: Section

  We’ll identify an archetype that aligns with your brand’s character and audience, shaping your storytelling and helping you stand out in your market. This alignment fosters emotional connection and makes your brand more recognizable. See the deliverables below for a deeper dive.

• Archetype Selection & Mapping

  We’ll guide you through choosing an archetype that aligns with your brand’s character, helping create a recognizable narrative and emotional connection with your audience.

• Competitive Archetype Mapping

  We’ll analyze key competitors to help position your brand uniquely within the market, refining your archetype for maximum impact.

• Archetype Alignment Guide

  You’ll receive a guide that explains how to embody your chosen archetype in messaging and visuals, supporting a cohesive brand experience.

• Tone of Voice: Section

  We’ll establish a clear tone of voice that reflects your brand’s personality across every touchpoint. This adaptable tone ensures your messages engage and resonate with your audience effectively. See the deliverables below for a deeper dive.

• Tone Exploration Exercise

  We’ll define the right tone of voice for your brand by exploring different communication scenarios, ensuring the tone fits various audience interactions.

• Tone Characteristics Definition

  We’ll establish specific tone attributes, such as friendliness, authority, or empathy, to ensure your brand voice is authentic and engaging.

• Key Themes Identification

  Together, we’ll identify a few key themes or phrases that reinforce your tone, helping maintain a consistent voice across all brand messaging.