Summary

FAQs

• How long does the Brand Strategy - Identity ‘Essentials’ Kit take to complete?

  The Essentials Kit typically takes 2-3 weeks, depending on client feedback and scheduling for workshops. We aim to keep the process efficient while ensuring we capture every aspect of your brand identity.

• Is this package suitable for established businesses or just new brands?

  This kit is ideal for both new and established brands. For new businesses, it sets a strong foundation. For established brands, it provides clarity and refines core identity, offering a refreshed perspective aligned with your growth goals.

• What’s included in the final deliverable?

  You’ll receive a comprehensive brand identity document that covers core elements—purpose, vision, mission, values, brand essence, competitive positioning, and audience personas. This kit serves as a strategic guide for all future brand development and marketing efforts.

• Can I add more elements to my brand strategy after completing this kit?

  Yes! Our Personality, Verbal Expression, and Visual Expression add-on packs can be added to expand your brand identity. Each pack delves deeper into specific aspects of brand development to further enhance your brand’s impact.

• Will this package include a logo or visual design?

  This Essentials Kit focuses on the strategic foundation of your brand identity and doesn’t include visual design or logos. However, we offer a Visual Expression Add-On Pack to develop a cohesive visual identity if desired.

• Do I need to prepare anything before starting this proces

  No extensive preparation is needed! However, it’s helpful if you have any current brand documentation, business goals, or examples of your products/services to share during our initial discovery phase.