Brand Strategy Service

Cortina Jenelle Caldwell

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About this service

Summary

Up-level your story with visually stunning and unforgettable branding!

As an experienced brand strategist, business developer and entrepreneur with over 10 years of experience, I will work closely with you to ensure your brand is a blend of authenticity and aesthetics, to the highest quality standards available, and within your capacities.

We begin the work with a branding and design survey, which I then translate into colors, typography, copywriting and a fluid story. Although strategies and tools are consistent with every client, the application is unique. From legacy brands to start-up solopreneurs, we can work together to make sure the people looking for you know you exist and stay loyal for the long haul.

I would love to meet you where you are, to meet your goals.

Together, we can bring your brand directly in front of your target audience!

What's included

BRANDING STRATEGY
I will outline a comprehensive set of brand identity guidelines, encompassing the brand's core values, mission, vision, and unique selling propositions.
MARKETING POSITION
I will craft tailored messages and experiences that resonate with the intended audience, establishing a strong emotional connection and fostering brand loyalty.
ENGAGEMENT
I will publish style guide and/or communications plan with specifications for logo usage, color palettes, typography, imagery style, and tone of voice, ensuring consistent representation of the brand across all communication channels included.

Example projects