Brand Strategy Case Study: Creating Community & Connection

THE NEED

As part of Contra's Winter 2022 Bootcamp, I served as product owner/team lead for the group that created the mock-up for Contra Connect, an app designed for Contra's users to work and learn together in one place (the project had to be our original idea as part of our graduation requirements of the bootcamp, btw!). The entire project required various needs that we had to address both individually and as a team, including wireframing, scheduling team meetings, notetaking, decision making, product design + mockup, presentation design, time management and public speaking to name a few.









THE OPPORTUNITY









THE SOLUTION







THE PROCESS





Team: Cortina Jenelle, Mayra Janette, Gerald Soriano, Matthew Rudas

OTHER LINKS

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For a full view of my work, visit the Portfolios page of Cortina Jenelle Branding Agency.