What's included

• Brand Audit

  Inspecting where the brand currently stands. Discovering strengths, weakness, opportunities and gaps.

• Defining Problem Statements

  Filtering out the growth stoppers on all active digital channels.

• Plan Full-Funnel Marketing Strategy

  Based on audit and problem statements, an extensive digital marketing strategy would be laid out for awareness, nurture, convert and retain prospects.

• Setting up Top of the Funnel with Social Media

  Utilising top performing content to generate leads. Use a magnet to validate them.

• Nurture Middle of the funnel with Meta Ads

  Retarget the qualified prospects with Ads with the objective of converting them into customers.

• A/B test the bottom of the funnel to scale up the conversion

  Utilise variations with multiple hypotheses to capture prospects with stones left unturned.

• Run Newsletters for Community

  Retain and recall the customers for a lifetime. Draft and deploy newsletter while building a mailing list.

• Analyse Performance and Optimise

  Keep a track of metrics and optimise the gaps, scaling the positives.