Brand Audit

Inspecting where the brand currently stands. Discovering strengths, weakness, opportunities and gaps.

Defining Problem Statements

Filtering out the growth stoppers on all active digital channels.

Plan Full-Funnel Marketing Strategy

Based on audit and problem statements, an extensive digital marketing strategy would be laid out for awareness, nurture, convert and retain prospects.

Setting up Top of the Funnel with Social Media

Utilising top performing content to generate leads. Use a magnet to validate them.

Nurture Middle of the funnel with Meta Ads

Retarget the qualified prospects with Ads with the objective of converting them into customers.

A/B test the bottom of the funnel to scale up the conversion

Utilise variations with multiple hypotheses to capture prospects with stones left unturned.

Run Newsletters for Community

Retain and recall the customers for a lifetime. Draft and deploy newsletter while building a mailing list.

Analyse Performance and Optimise

Keep a track of metrics and optimise the gaps, scaling the positives.