Making a product USP into a social campaign.

Problem Statement:

​Näck is a nutraceutical brand that has introduced beauty and lifestyle supplements in India. Natural Astaxanthin is their hero product. What makes it different from the products already present in the Indian market? It’s Packaging. It’s designed in a manner where consumers will not feel embarrassed having a supplement out in the sight. Also, they will not forget to take it.

Strategy:

A campaign had devices around it - Designed to be seen where we used many iterations and narrations to showcase the message and change the outlook towards consuming supplements, aesthetically.

Actions:

Introduce the narrative with content via. digital channels - Social media, Emailers, and Print Collaterals at the Top of the Funnel. Turn cold audience to warm. Website Banners, Influencer Outreach at the Middle of the Funnel. Turn Warm audience to hot. Paid ads to the Bottom of the funnel. Turn hot audience to customers.

Result:

Saw week on week growth in sales by 12% with an average acquisition cost of 45% of the AOV.

What worked?

Story telling combined with marketing strategy deployed in 360 degree on a funnel framework.