What's included

• Strategy Development

  Comprehensive strategy document outlining goals, target audience, key messages, and campaign schedule. It includes competitive analysis and market research.

• Email Template Design

  Custom-designed email templates that are responsive and visually appealing for various use cases.

• Content Creation

  Engaging and relevant email copywriting tailored to the brand's voice. Subject lines and preheader text optimized for open rates. Visual content creation, including images and graphics.

• Campaign Setup and Management

  Setting up email campaigns in the client’s email marketing platform. Segmenting email lists to target specific audiences effectively. Scheduling and sending emails based on the optimal times for the target audience.

• Automation and Drip Campaigns

  Setting up automated email sequences to nurture leads and engage customers for specific goals like onboarding, re-engagement, upselling, etc.

• A/B Testing

  Developing and implementing A/B tests for subject lines, content, and design elements. Analyzing results to refine and optimize future campaigns.

• List Management

  Managing email lists to ensure they are clean and up-to-date. Implementing strategies to grow the email list organically.

• Analytics and Reporting

  Providing detailed reports on email campaign performance (open rates, click-through rates, conversions, etc.). Analyzing data to provide actionable insights and recommendations for improvement.

• Compliance and Best Practices

  Implementing email marketing best practices to maximize deliverability and engagement.