Brand Identity Design - Standard

Bodhana Sundaresan

(0)

Starting at

1,450

About this service

Summary

Ideal for businesses ready to build a more comprehensive brand identity. The standard package offers a deeper dive into your brand's visual language and provides more tools to ensure consistency across multiple touchpoints.

Process

Discovery stage: We'd love to get to know you and your business before proceeding to figure if we're a good fit for each other!

Onboarding: After the client's green light to move forward with the project, we'll onboard you onto the project by sending you a client portal where all documents and schedules will be organized, mutually sign the contract, and payment of the deposit.

Strategy call: After the signing and deposit payment, a strategy call will be scheduled to further talk about the business, your vision, and any specification you may have.

Brand strategy & Creative direction presentation: A document on the strategy of the business is sent as well as 3-4 mood boards of various suitable creative directions. You'll be asked to for your feedback and thoughts on these options through the portal or a meet.

Logo Finalization: Following the chosen creative direction, the Logo options will be created and presented to you for your final decision on the logo.

Brand presentation: Various other elements of the brand is created according to the creative direction chosen to craft a perfectly suited Identity for your brand that aligns with your vision.

Revision: After you’ve reviewed the brand presentation, It’s time to get your feedback! We realize that at times it might not be easy to nail the design on the first try so we offer revisions as part of our package.

Offboarding: With the Branding finalized and approved, you'll be provided all the files necessary as well as a guidelines document to further help your brand maintain its cohesive identity.

FAQs

Why do I need a brand design done?
Brand identity is the cornerstone of a successful business. It encompasses everything that makes a brand unique and recognizable, from its logo, color palette to its tone of voice and overall visual style. A strong brand identity sets a business apart in a crowded market, creating a lasting impression on customers and drive long-term success. A well-crafted brand identity communicates a company’s values, mission, and personality. It helps build trust and credibility with the audience, making the brand more relatable and memorable. Consistency in brand identity across all touchpoints - whether it’s a website, social media, or packaging - reinforces this image, fostering loyalty and recognition.
Can I request more that 1 concept to be developed?
Yes! I'd love to provide more options to you as long as your timeline and budget allows it
Can I make alterations to the deliverables?
Yes! There are a number of other services to choose from as well as other branding packages so you're able to pick a process that best suits your requirements.
Can we work together if I already have a logo designed?
Sure! We can work around the logo you have already finalized if needed. (I'd suggest you to go with the starter pack if you're only looking for a brand refresh)
Can we work together if we're from a different city/country?
Absolutely, most of my clients aren't located close to me and I'd for someone local as well as any part of the world to reach out!

What's included

Brand Strategy & Creative Direction Presentation
Detailed document to present the brand's foundation and strategy as well as 3-4 mood boards to base the creative direction from.
Brand Presentation (x3 Revisions)
Presenting the final brand concept with visuals to help you understand the vision better!
Full Logo Suite
Strategically designing your Primary Logo as well as other variations derived from it so you can use it across multiple touchpoints.
Colour Palette
Crafting a palette that represents your brand and makes it recognizable in the market.
Typeface Hierarchy & Pairings
Picking the right typography to convey the brand's tone and voice as each kind of typefaces promotes a different mood or emotion.
Mockups
Visuals to help you visualize your brand's new identity.
Design Assets
Supporting graphic elements that represent the brand and can be incorporated withing various touchpoints.
Pattern
Graphic pattern that is relevant to the brand and can be incorporated withing various touchpoints.
Business cards
Business card design that is created according to the new identity and guidelines.
Packaging design
Packaging design using the new brand identity, eg. mailer box, gift bag, product packaging, product carton, etc,.
Brand Guidelines Doc [30+ pages]
A clear guide on how to use your new assets (logo, colours, typography, design assets, etc) that you can share with any creative that works with you to maintain a cohesive brand visual across multiple collaterals.
Brand Guidelines Sheet
A concise 1 page version of the guidelines outlining just the essentials of the Brand's visual identity.