A great starting point for new businesses or brands looking to establish a foundational visual identity. This package goes beyond the logo to include essential branding elements that set the tone for your brand.
What's included
Creative Direction Presentation
Detailed document to present the brand's foundation and strategy as well as 3-4 mood boards to base the creative direction from.
Brand Presentation (x3 Revisions)
Presenting the final brand concept with visuals to help you understand the vision better!
Full Logo Suite
Strategically designing your Primary Logo as well as other variations derived from it so you can use it across multiple touchpoints.
Colour Palette
Crafting a palette that represents your brand and makes it recognizable in the market.
Typeface Hierarchy & Pairings
Picking the right typography to convey the brand's tone and voice as each kind of typefaces promotes a different mood or emotion.
Mockups
Visuals to help you visualize your brand's new identity.
Brand Guidelines Doc [20+ pages]
A clear guide on how to use your new assets (logo, colours, typography, design assets, etc) that you can share with any creative that works with you to maintain a cohesive brand visual across multiple collaterals.
Brand Guidelines Sheet
A concise 1 page version of the guidelines outlining just the essentials of the Brand's visual identity
A great starting point for new businesses or brands looking to establish a foundational visual identity. This package goes beyond the logo to include essential branding elements that set the tone for your brand.
What's included
Creative Direction Presentation
Detailed document to present the brand's foundation and strategy as well as 3-4 mood boards to base the creative direction from.
Brand Presentation (x3 Revisions)
Presenting the final brand concept with visuals to help you understand the vision better!
Full Logo Suite
Strategically designing your Primary Logo as well as other variations derived from it so you can use it across multiple touchpoints.
Colour Palette
Crafting a palette that represents your brand and makes it recognizable in the market.
Typeface Hierarchy & Pairings
Picking the right typography to convey the brand's tone and voice as each kind of typefaces promotes a different mood or emotion.
Mockups
Visuals to help you visualize your brand's new identity.
Brand Guidelines Doc [20+ pages]
A clear guide on how to use your new assets (logo, colours, typography, design assets, etc) that you can share with any creative that works with you to maintain a cohesive brand visual across multiple collaterals.
Brand Guidelines Sheet
A concise 1 page version of the guidelines outlining just the essentials of the Brand's visual identity