Brand Guideline

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Serkan Hürsgünel

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About this service

Summary

I create detailed brand guidelines that ensure your brand looks consistent and professional across all platforms. With 15+ years of experience, I deliver clear and customized guidelines that fit your brand’s unique style and needs.

Process

1- Discovery & Briefing

I’ll start by discussing your brand, goals, and requirements to fully understand your vision.

2- Research & Concept Development

I'll research your industry and competitors, then develop initial brand concepts.

3- Guideline Creation

Based on feedback, I’ll create a detailed brand guideline, covering everything from logos to color schemes and typography.

4- Review & Revisions

I’ll share the draft with you for feedback and make any necessary revisions to ensure it aligns with your vision.

5- Final Delivery

Once approved, I’ll deliver the complete brand guidelines in a professional, easy-to-use format.

FAQs

How long does it take to create a brand guideline?
It typically takes 1-2 weeks depending on the complexity and revisions needed.
What do I need to provide?
A clear brand brief, any existing brand assets (logo, colors, etc.), and information about your target audience.
What’s included in the brand guideline?
The guideline covers logo usage, color palettes, typography, imagery, and more, ensuring brand consistency across all platforms.
Can I request revisions?
Yes, I include 2 rounds of revisions to make sure the guideline perfectly aligns with your vision.
What format will the final guideline be delivered in?
I deliver the brand guideline as a PDF and, if needed, in editable formats like Adobe Illustrator or Figma.
Do you offer ongoing support after delivery?
Yes, I offer additional support and updates to the guidelines as your brand evolves.

What's included

Logo Guidelines
Comprehensive guide for logo usage, including variations, spacing, minimum sizes, and proper usage instructions.
Color Palette
Detailed guide of the primary and secondary brand colors, including CMYK, RGB, and HEX codes.
Typography Guidelines
Specifications for font choices, sizes, line spacing, and correct usage across different platforms.
Imagery Style
Definition of photo and graphic styles that align with the brand’s visual identity.
Iconography
Guidelines for the brand’s icons, including size, style, and proper usage instructions.
Brand Voice and Tone
Guidelines on the brand’s language, voice, and tone to ensure consistent communication across platforms.
Design Layouts
Templates and layout guides for social media, websites, and print materials.
Do's and Don'ts
Examples of correct and incorrect brand usage to avoid common mistakes.
Brand Presentation Deck
A professional presentation summarizing the brand and brand guidelines.