Brand Guideline Design
Contact for pricing
About this service
Summary
Process
FAQs
How long does it take to create a brand guideline?
It typically takes 1-2 weeks depending on the complexity and revisions needed.
What do I need to provide?
A clear brand brief, any existing brand assets (logo, colors, etc.), and information about your target audience.
What’s included in the brand guideline?
The guideline covers logo usage, color palettes, typography, imagery, and more, ensuring brand consistency across all platforms.
Can I request revisions?
Yes, I include 2 rounds of revisions to make sure the guideline perfectly aligns with your vision.
What format will the final guideline be delivered in?
I deliver the brand guideline as a PDF and, if needed, in editable formats like Adobe Illustrator or Figma.
Do you offer ongoing support after delivery?
Yes, I offer additional support and updates to the guidelines as your brand evolves.
What's included
Logo Guidelines
Guide for logo usage, including variations, spacing, minimum sizes, and usage rules.
Color Palette
Primary and secondary brand colors with CMYK, RGB, and HEX codes.
Typography Guidelines
Font families, sizes, spacing, and usage rules across platforms
Imagery Style
Photo and graphic style guidelines matching the brand’s identity.
Iconography
Size, style, and usage rules for brand icons
Brand Voice and Tone
Language, tone, and voice rules for consistent communication.
Design Layouts
Templates and layout rules for brand application in various media.
Do’s and Don’ts
Examples of correct and incorrect brand usage.
Brand Presentation Deck
A professional presentation summarizing the brand guidelines.
Example projects
Recommendations
(5.0)
Client • Aug 9, 2025
Recommended
Mit Serkan zu arbeiten ist die beste Entscheidung die ich für mein Business treffen konnte. Er hat mich von Anfang an verstanden und wusste wo ansetzten. Die Arbeit mit ihm zusammen macht spass und es ist unkompliziert. Er setzt sich immer so ein als wäre es sein eigenes Business. Ich kann Serkan nur weiter empfehlen.
Client • Aug 9, 2025
Recommended
Serkan took Mombino Cafe from an idea to a complete brand identity. From the color palette and logo to menu designs and social media visuals, he captured the perfect balance of warmth and professionalism. He brought our family-friendly, child-focused concept to life so clearly that customers feel they’re in the right place before they even walk in. The process was fast, clear, and enjoyable to work through.
Client • Aug 9, 2025
Recommended
Serkan is an exceptional graphic designer who stands out with his creativity and attention to detail. He approached every stage of our project with both vision and a solution-oriented mindset. Timely delivery, excellent communication, and top-tier design skills — someone we would definitely work with again.
Client • Aug 8, 2025
Recommended
Throughout our collaboration, Serkan, as a highly skilled freelance designer, stood out with his creativity, unique perspective, and meticulous attention to detail. His innovative approach and professionalism resulted in a project that exceeded my expectations in both aesthetics and functionality. I would wholeheartedly recommend him to anyone looking for a talented and reliable freelancer.
Client • Aug 8, 2025
Recommended
Serkan did an amazing job designing Paye Expo’s logo, brand identity, and website. His creativity, attention to detail, and professionalism have made our brand look stronger than ever.
Client • Jun 11, 2025
Recommended
Serkan didn’t just design our brand—he brought it to life. The quality, precision, and professionalism in his logo and identity work exceeded our expectations.
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Procreate