A logo has one job: to be remembered after a single glance. I design marks that are simple enough to sketch from memory and strong enough to carry a business for years. Every project starts with a short strategy session about who you are, who you’re talking to and what sets you apart, then moves into focused concepts instead of a pile of random options. You get a logo that works on a phone icon, a storefront sign and everything in between, delivered in every file format your team and printers will ever ask for. With 20+ years in brand design and work for clients like UPS and Tide, I bring that same craft to growing businesses.

Discovery & Brief. A short questionnaire and kickoff call to define your audience, personality and competitors.

3 Initial Concepts. Three distinct logo directions, each presented in real mockups so you can judge them in context.

2 Revision Rounds. We refine the chosen direction together until it feels right.

Logo Variations. Primary logo, secondary lockup and icon mark for small spaces like social avatars and favicons.

Color & Mono Versions. Full color, black, white and single-color versions for any background.

Final File Package. AI, SVG, PDF, PNG and JPG files, organized and ready for print and web.

Mini Usage Sheet. A one-page guide covering clear space, minimum size and color codes.