Infomercials and Explainer videos

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About this service

Summary

From ideation to final delivery, I am involved 100%. I believe in storytelling and how animation and motion design can help so easily explain even the most complex of information.
I offer clear communication and collaboration, concept development, design and animation with more than 5 years experience and skills to help me tackle any 2D animation project. When we work together, you don't need to worry about the process. I take full ownership while keeping you updated and involved with feedback.

FAQs

  • How long does it take to finish a project?

    It truly depends on the final duration of each project and the style chosen as art direction. To get a customised response for this question don't hesitate to contact me.

  • What do I need to start a project?

    It's better to have a script or an idea. But it's not mandatory as I can help with every step of the production process.

  • What is my production process?

    1. Storyboarding - I start with storyboarding the concept based on a brief or script using hand drawn sketches. The process is quick and anything it's not working we just throw away. 2. Designing - Once the sketches are approved I go on and design the styleframes 3. Animatic - this can be done with the initial storyboards and/or with the final styleframes as well to test the rhythm and timing of the animation 4. First draft - After first 3 stages are approved, the first draft of animation is the next step. This is a more detailed animation but still at this stage not all the elements have the finished animation in place. Here we test and set the timing and figure out if the animation actually works or we still need changes. 5. Second draft - With the first draft approved, now it's the time to polish the animation on every element. 6. VO, Music and SFX - With the animation close to finishing, I add sound and finalise the animation 7. Final delivery - the animation is ready to be published 8. Delivery - I create a package with all the working files and send them to you. The project is finalise.

What's included

  • Storyboards

    Rough hand sketches that portray each scene of the concept

  • Animatic

    A sketched idea of the animation timed to the VO to help test the concept.

  • Styleframes

    Finished style frames that illustrate the story

  • Animation and working files

    A package with the final animation and the collected working files for the project

Recommendations

(5.0)

Alex Roa • TOPO Collective

Client • Nov 6, 2025

Hermina helped us create a short animated film. She was an amazing collaborator, extremely skilled in her craft, and a pleasure to work with! We would love to work again soon!

Angelina Cantada • Ripplemakers

Client • Oct 22, 2025

I've been working with Hermina for over 3 years now. We've worked on various YouTube localization projects where she continuously excels as an animator, editor and reviewer. Her professionalism, attention to detail and dedication to the work (always going above and beyond) make for an easy working relationship. It's always a pleasure working with Hermina!

Oriana Mata

Client • Oct 22, 2025

Her ability in creating captivating and dynamic motion graphics is truly impressive. She brings a refreshing level of originality to her work. Her creations not only meet the project requirements but also infuse a distinctive and imaginative touch. She has a knack for thinking outside the box and is proactive in suggesting new ideas that go beyond the initial brief. I can't wait for the next project we work on together!

I highly recommend Hermina for her professional skills as 2D animator and motion designer. She delivered for IONA esthetic video content for many years on the row. We have a long collaboration and a trustful work relationship. We don't need to work on briefing more than inserting a couple of ideas, and it's like she's reading our thoughts. The work she does exceeds always our expectations. Well done, Hermina!


Skills and tools

2D Animator

Animator

Motion Designer

Adobe After Effects

Adobe After Effects

Adobe Animate

Adobe Animate

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Moho

Moho