It's easy. We start with a conversation about what you need, timeline for production, budget, iterations, feedback, brand guidelines. Once that's clear, I proceed with the next steps: Sketch, design and animate. Each segment has feedback included and we only move forward when a segment is approved.

I start simple with hand drawn sketches. And once that gives me a clear, concise structure I proceed creating the icons in Illustrator or Figma. Sometimes directly in Rive.

After I re-create everything in Rive, organise and label everything for easy handoff, I start to create each animation considering a pre-existing brief on how they should look and act.