Brand Identity and Social Media Kit

Pro

Rali | Your Marketing Guru

Starting at

300

About this service

Summary

Looking for someone to help you bring your brand to life?🪄

'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.'

I will create or upgrade your brand in a way that speaks to your customers through emotion. We will analyse and understand your ideal customer, what your product aims to deliver and how to present that in the most impactful and engagaging way.

I'll provide you with a ready-to-use branding kit including:

brand essence - 5 anchor words to always come back to

brand style - fonts and colours

tone of voice - your brand persona

logos and visual elements

use cases and examples

Process

1 h meeting where I ask you questions about your business and your dream branding

After 1 week I present the findings and proposal

You have 1 week to review and provide your feedback

I make amends and finalise the project making sure you're happy and in love with your new brand

FAQs

Can I choose the colours of the brand?
I will absolutely take into consideration the direction you'd like to go to. We can brainstorm together and come up with the best colours, fonts and styles based on the feeling we'd like to conjur in your customer when they come across with your brand - that is number 1 importance.
How many amends can I request?
You'll have 2 rounds of amends - first at the initial receipt of the final branding kit. I'll make changes and share with you the amended version. You'll have one more chance to request amends at this stage.

What's included

Analysis of your business, industry, market and competitors
To create a clear and strategic brand we must understand where we stand and where we'd like to position ourselves. You'll provide me with as many details about your business, history, mission and goals and I'll scour the internet and provide you with a detailed report including market trends, 5 competitors and what they do and don't do well. I'll advise on target audience and your 4Ps - product, place, promotion and price. This will involve - a 1h meeting with you on Google Meet following which I'll provide the analysis with a 1 week lead time.
A branding strategy and kit
This will include 4 Logo variations, a colour palette, a Pinterest vision board, 5 anchor words that help keep everything consistent, an explanation of your brand essence, tone of voice and the feelings it aims to inspire in your target audience; Brand fonts that are e-comm friendly (can be used on many digital platforms and are easy and free to access); examples of visual and verbal (tone of voice) use cases.
Review and amends
After the Branding Kit is shared, you'll have a week to review and provide your feedback. My aim is for you to fall in love with your new branding and I want you to be absolutely satisfied, I'll listen to your feedback and make the necessary adjustments.

Example projects