Your packaging is your brand's first physical touchpoint. It needs to communicate everything before the customer reads a word.

I direct the visual identity and packaging aesthetic for beauty and wellness brands — defining color systems, typography, finish, texture, and the unboxing experience that builds emotional connection from the first touch.

Note: I provide strategic direction and creative briefs for your design team or chosen designer — not final production files.

What's included: → Visual identity direction brief → Packaging concept & aesthetic direction → Color palette & typography system → Finish, texture & material recommendations → Unboxing experience strategy → Brand consistency guidelines

Timeline: 2 weeks