Creative Direction for Beauty & Wellnes/ Brand Campaigns by Isabella TairaCreative Direction for Beauty & Wellnes/ Brand Campaigns by Isabella Taira
Creative Direction for Beauty & Wellnes/ Brand CampaignsIsabella Taira
Great campaigns don't happen by accident.
They happen when creative vision meets
strategic intent.
I lead creative and art direction for beauty
and wellness brands — from campaign concepts
and visual briefs to content direction for
shoots, social media, and product launches.
I've directed the full visual language for
DTC brands: imagery style, color systems,
typography, and the aesthetic that makes a
brand instantly recognizable.
What's included:
→ Campaign concept & creative brief
→ Visual direction board (moodboard +
references)
→ Shot list & creative guidelines
→ Social media visual strategy
→ Feedback rounds on final creative assets
Timeline: 1–2 weeks
Best for: Brands preparing a launch,
campaign, or content refresh
Great campaigns don't happen by accident.
They happen when creative vision meets
strategic intent.
I lead creative and art direction for beauty
and wellness brands — from campaign concepts
and visual briefs to content direction for
shoots, social media, and product launches.
I've directed the full visual language for
DTC brands: imagery style, color systems,
typography, and the aesthetic that makes a
brand instantly recognizable.
What's included:
→ Campaign concept & creative brief
→ Visual direction board (moodboard +
references)
→ Shot list & creative guidelines
→ Social media visual strategy
→ Feedback rounds on final creative assets
Timeline: 1–2 weeks
Best for: Brands preparing a launch,
campaign, or content refresh