Brand Strategy & Positioning for Wellness and Beauty BrandsIsabella Taira
You have a product. But does your brand have
a point of view?
I develop complete brand strategies for DTC
wellness and beauty brands — from market
positioning and audience definition to brand
voice, messaging architecture, and competitive
differentiation.
My background in consumer psychology means
I go beyond demographics. I build strategies
around how your customer thinks, feels, and
decides — before they ever reach your product.
What's included:
→ Brand positioning statement
→ Target audience mapping (psychographic)
→ Competitive landscape analysis
→ Brand voice & messaging guide
→ Core brand story & narrative
→ Strategic recommendations deck
Timeline: 2–3 weeks
Best for: Founders launching or repositioning
a DTC beauty or wellness brand
Contact for pricing
Duration1 week
Tags
Brand Strategist
Content Strategist
beauty marketing
brand consulting
brand indentity
brand positioner
consumer psychology
dtc marketing
wellness branding
Service provided by
Isabella Taira proCampo Grande, Brazil
- 2
- Followers
Brand Strategy & Positioning for Wellness and Beauty BrandsIsabella Taira
Contact for pricing
Duration1 week
Tags
Brand Strategist
Content Strategist
beauty marketing
brand consulting
brand indentity
brand positioner
consumer psychology
dtc marketing
wellness branding
You have a product. But does your brand have
a point of view?
I develop complete brand strategies for DTC
wellness and beauty brands — from market
positioning and audience definition to brand
voice, messaging architecture, and competitive
differentiation.
My background in consumer psychology means
I go beyond demographics. I build strategies
around how your customer thinks, feels, and
decides — before they ever reach your product.
What's included:
→ Brand positioning statement
→ Target audience mapping (psychographic)
→ Competitive landscape analysis
→ Brand voice & messaging guide
→ Core brand story & narrative
→ Strategic recommendations deck
Timeline: 2–3 weeks
Best for: Founders launching or repositioning
a DTC beauty or wellness brand
Contact for pricing