We’ll start with a moodboard to define the overall look and feel of the brand. This will explore typography, color, imagery and visual references before moving into design.

Based on the selected direction, I’ll develop the logo and its key variations, making sure it works across different sizes and applications.

Once the logo direction is approved, I’ll build the essential visual elements needed to start using the brand consistently.

This includes:

• Primary logo • Secondary logo variation • Brandmark / icon • Typography selection • Color palette • Basic visual direction • Selected mockups

The project includes up to two rounds of revisions to refine the selected direction and finalise the identity.

Once approved, you’ll receive an organised folder with all final logo assets ready for both digital and print use.

File formats: AI, EPS, SVG, PDF, PNG and JPG.