We’ll start by exploring a few visual directions based on your brief, goals and the overall feeling we want the brand to have. I’ll create up to three moodboards exploring different styles through typography, color, imagery and references.

Once we agree on the strongest direction, that becomes the foundation for the identity.

Using the selected direction, I’ll build the core visual identity of the brand. This includes the logo system, typography, color palette and supporting visual elements.

The identity will also be shown through a selection of mockups so you can see how everything works together in real use.

The project includes up to three rounds of revisions. Feedback is focused on refining the selected direction and making sure the final identity feels right and works across different applications.

Once everything is approved, you’ll receive an organised package containing:

• Primary logo • Secondary logo variations • Brandmark / icon • Typography system • Color palette • Supporting brand elements • Brand guidelines • Selected brand mockups • Final logo files for print and digital use

File formats: AI, EPS, SVG, PDF, PNG and JPG.