Branding at Your Own Pace: From Logo to Strategy by Reem Elemam

Branding at Your Own Pace: From Logo to Strategy

Reem Elemam

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About this service

Summary

I offer a modular branding experience designed to meet you where you are in your brand journey. Whether you’re building your foundation, upgrading your visuals, or stepping into a strategic brand transformation, you can choose the level that fits your needs and grow at your own pace.

Every project blends strategic thinking with refined design, giving you a brand that not only looks beautiful but also connects with your right audience and supports your business goals.

FAQs

Can I choose custom deliverables or mix packages?
Absolutely! my packages are modular. If you need to add, remove, or swap an item, just let me know and I’ll customize it for you.
What do you need from me to get started?
You’ll receive a welcome kit and brand questionnaire. If you're in Tier 4, we’ll also schedule a discovery call or strategy workshop.
How many revisions are included?
Each package includes 2–3 revision rounds depending on the tier. Extra revisions are available if needed.
Do you provide editable files?
Yes, you’ll receive editable design files where applicable (Adobe/Canva) plus final exports ready for print and digital use.
Can I upgrade later to a higher package?
Yes, you can upgrade at any stage. We’ll first agree on the additional deliverables you need, then adjust the timeline and fees accordingly.

What's included

Tier 1: Signature Logo
Deliverables: ① 2 logo concepts ② Final primary logo ③ Secondary logo variation ④ Black & white versions (Based on brand needs) ⑤ Mini logo usage guide ⑥ 2 rounds of revisions ⑦ Final files: RGB Mode (for screens) in AI, PNG, SVG and CMYK Mode (for Print) in AI, PDF, EPS (Other formats are available based on brand needs)
Tier 2: Brand Essentials
Everything in Tier 1 PLUS: ① Brand color palette ② Brand typography system ③ Icon/mark or monogram version ④ Social media profile images (FB, IG, LinkedIn, TikTok) ⑤ Favicon (Optional based on brand needs) ⑥ Business card design and/or email signature ⑦ 2 mockups preview
Tier 3: Visual Identity System
Everything in Tier 2 PLUS: ① Brand graphic elements (Pattern, Textures, Shapes and/or Iconography) ② Full stationery set (business card, letterhead, envelope) ③ 4 social media templates (editable Canva or Adobe Express) ④ Brand mockup kit (6 scenes) ⑤ Brand Style Sheet (mini manual) ⑥ 3 revision rounds
Tier 4: Strategic Brand System
Includes Visual Direction + Strategy + Design: ① Brand Strategy: ↪ Brand Discovery Call ↪ Brand Purpose + Vision + Mission ↪ Core Values ↪ Target Audience Personas ↪ Brand Positioning ↪ Unique Value Proposition ↪ Brand Personality & Tone of Voice ↪ Brand Messaging Framework ↪ Tagline (optional) ② Visual Identity Design: Everything from Tier 3 PLUS ↪ Creative Direction Moodboards ↪ Brand Applications (choose 2 of Packaging concept, Social media kit (6 templates), Presentation deck (cover + 2 slides + closing), or Merch/apparel concepts) ③ Full Brand Guidelines Book ④ 3 revision rounds
Add-ons
① Additional Logo Concept ② Extra Social Media Templates ③ Packaging Design ④ Brand Guidelines Expansion ⑤ Presentation deck ⑥ Merch/apparel concepts ⑦ Website Design (future service add-on) ⑧ Ongoing Brand Support (Per week) ⑨ Any other branding service you might need!

Example projects