What's included

• Discovery & Research

  To build a clear understanding of where your brand stands and where it should go. * Brand audit (if existing) or competitor/market analysis (if new). * Deep dive into business goals, values, and customer pain points. * Identify opportunities to differentiate your brand.

• Brand Strategy Foundation

  Create a strategic foundation that guides every design choice. * Define brand purpose, vision, mission, values, and story. * Set brand positioning according to Market Category and Unique Selling Proposition (USP) * Develop target audience personas with pain points & aspirations. * Craft Brand Personality and brand personality statement. * Set key messaging pillars (tone of voice, brand promise). * Define Brand Slogan/Tagline

• Visual Identity Design

  Craft a cohesive, flexible identity system that’s unmistakably yours! * Logo design + variations. * Custom color palette and typography system. * Brand imagery style (photography, icons, illustrations). * Supporting brand elements (patterns, textures, or symbols).

• Brand/Customer Experience

  Branded assets ready to use across all touchpoints. * Business cards, stationery, and/or pitch deck template. * Email Signature, Letterhead, and/or Presentation Template * Social media template set. * Optional: Brochure, packaging, or merchandise concepts.

• Brand Guidelines & Handover

  A complete toolkit to maintain a consistent, strategic brand presence. * Comprehensive brand guide (logo use, colors, typography, imagery, voice). * Practical do’s and don’ts for consistency. * Final file package (editable + ready-to-use formats).

• Final Deliverables

  * Brand Strategy Document (PDF) * Visual Identity (logo, colors, typography) * Brand Guidelines (15–30 pages) * Brand Collaterals Package (customizable assets)