The Brand Identity Basics package is designed to give your small business a clear, cohesive, and professional visual identity at an accessible starting point.

• Designed for Growing Brands: Created for new and small businesses that need a strong and polished visual presence from the start.

• Smooth & Efficient Process: Your full brand identity is completed within 2 weeks through a simple, structured and collaborative workflow.

• Accessible yet High-Quality: A well-rounded branding package that balances affordability with thoughtful, high-quality design.

• Intentional Creative Direction: Every element is developed through a clear visual direction so your brand feels aligned, recognisable, and purposeful.

• Made for Consistency: You’ll receive a flexible visual system that helps your brand look professional and cohesive across every platform.

• Brand Discovery Questionnaire A short questionnaire to understand your vision, audience, goals, and preferences so the identity reflects your brand accurately.

• Creative Direction Two curated moodboards that explore different visual directions and guide the overall look and feel of your brand.

• Logo Concepts Two initial logo ideas developed from your chosen direction.

• Complete Logo Suite A primary logo, secondary logo, and a submark for flexible use across your content and marketing materials.

• Colour Palette A custom colour system chosen to reflect your brand’s personality and create a consistent visual identity.

• Typography System Two complementary font styles for headings and body text to support clarity and brand tone.

• Brand Guidelines with Mockups A mini style guide showing how to use your brand elements correctly, supported with simple mockups for real-life application.

• Refinement Rounds Two rounds of revisions to polish and finalise your chosen direction.

• Final File Package All final assets delivered in PNG, JPG, SVG, and PDF formats, ready for both digital and print use.