Brand Identity - BasicsAliza Munir
The Brand Identity Basics package is designed to give your small business a clear, cohesive, and professional visual identity at an accessible starting point.
• Designed for Growing Brands: Created for new and small businesses that need a strong and polished visual presence from the start.
• Smooth & Efficient Process: Your full brand identity is completed within 2 weeks through a simple, structured and collaborative workflow.
• Accessible yet High-Quality: A well-rounded branding package that balances affordability with thoughtful, high-quality design.
• Intentional Creative Direction: Every element is developed through a clear visual direction so your brand feels aligned, recognisable, and purposeful.
• Made for Consistency: You’ll receive a flexible visual system that helps your brand look professional and cohesive across every platform.
What’s included
• Brand Discovery Questionnaire
A short questionnaire to understand your vision, audience, goals, and preferences so the identity reflects your brand accurately.
• Creative Direction
Two curated moodboards that explore different visual directions and guide the overall look and feel of your brand.
• Logo Concepts
Two initial logo ideas developed from your chosen direction.
• Complete Logo Suite
A primary logo, secondary logo, and a submark for flexible use across your content and marketing materials.
• Colour Palette
A custom colour system chosen to reflect your brand’s personality and create a consistent visual identity.
• Typography System
Two complementary font styles for headings and body text to support clarity and brand tone.
• Brand Guidelines with Mockups
A mini style guide showing how to use your brand elements correctly, supported with simple mockups for real-life application.
• Refinement Rounds
Two rounds of revisions to polish and finalise your chosen direction.
• Final File Package
All final assets delivered in PNG, JPG, SVG, and PDF formats, ready for both digital and print use.
FAQs
This package includes 2 logo concepts, 2 refinement rounds, a primary logo, secondary logo and submark, colour palette, typography pairing, and a mini brand style guide.
You will receive 2 initial logo concepts, and we will develop one selected direction into your final brand identity.
This package includes 2 rounds of refinements to ensure your brand identity aligns with your vision.
The full brand identity is delivered within 2 weeks, depending on response time and revision feedback.
You will receive final files in PNG, JPG, SVG, and PDF formats, along with your brand colour codes and typography guidelines.
Yes, additional revisions, social media templates, packaging, or other brand assets can be added for an additional fee.
Not at all. You will receive a short brand questionnaire to help define your direction before the design process begins.
After your order is confirmed, you will receive a short onboarding questionnaire to understand your brand vision, audience, style preferences, and goals.
You are also welcome to share any references, inspiration, or examples you like so I can align closely with your desired direction. If needed, we can schedule a short call to clarify your vision further.
Based on your responses, I will create two curated moodboards that explore different visual directions for your brand. You will select the direction that resonates most with you, and from there I will design 2 initial logo concepts aligned with that chosen style.
Once you select your preferred concept, we will go through 2 rounds of refinements to finalise your brand identity. After approval, you will receive your full brand files and mini style guide, ready to use across your business.
Yes, you can upgrade or request additional brand assets at any stage as your business grows.
Example work
Aliza's other services
Starting at$550
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Canva
Brand Designer
Logo Designer
Packaging Designer
Service provided by
Aliza Munir Lahore, Pakistan
- 1
- Followers
Brand Identity - BasicsAliza Munir
Starting at$550
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Canva
Brand Designer
Logo Designer
Packaging Designer
The Brand Identity Basics package is designed to give your small business a clear, cohesive, and professional visual identity at an accessible starting point.
• Designed for Growing Brands: Created for new and small businesses that need a strong and polished visual presence from the start.
• Smooth & Efficient Process: Your full brand identity is completed within 2 weeks through a simple, structured and collaborative workflow.
• Accessible yet High-Quality: A well-rounded branding package that balances affordability with thoughtful, high-quality design.
• Intentional Creative Direction: Every element is developed through a clear visual direction so your brand feels aligned, recognisable, and purposeful.
• Made for Consistency: You’ll receive a flexible visual system that helps your brand look professional and cohesive across every platform.
What’s included
• Brand Discovery Questionnaire
A short questionnaire to understand your vision, audience, goals, and preferences so the identity reflects your brand accurately.
• Creative Direction
Two curated moodboards that explore different visual directions and guide the overall look and feel of your brand.
• Logo Concepts
Two initial logo ideas developed from your chosen direction.
• Complete Logo Suite
A primary logo, secondary logo, and a submark for flexible use across your content and marketing materials.
• Colour Palette
A custom colour system chosen to reflect your brand’s personality and create a consistent visual identity.
• Typography System
Two complementary font styles for headings and body text to support clarity and brand tone.
• Brand Guidelines with Mockups
A mini style guide showing how to use your brand elements correctly, supported with simple mockups for real-life application.
• Refinement Rounds
Two rounds of revisions to polish and finalise your chosen direction.
• Final File Package
All final assets delivered in PNG, JPG, SVG, and PDF formats, ready for both digital and print use.
FAQs
This package includes 2 logo concepts, 2 refinement rounds, a primary logo, secondary logo and submark, colour palette, typography pairing, and a mini brand style guide.
You will receive 2 initial logo concepts, and we will develop one selected direction into your final brand identity.
This package includes 2 rounds of refinements to ensure your brand identity aligns with your vision.
The full brand identity is delivered within 2 weeks, depending on response time and revision feedback.
You will receive final files in PNG, JPG, SVG, and PDF formats, along with your brand colour codes and typography guidelines.
Yes, additional revisions, social media templates, packaging, or other brand assets can be added for an additional fee.
Not at all. You will receive a short brand questionnaire to help define your direction before the design process begins.
After your order is confirmed, you will receive a short onboarding questionnaire to understand your brand vision, audience, style preferences, and goals.
You are also welcome to share any references, inspiration, or examples you like so I can align closely with your desired direction. If needed, we can schedule a short call to clarify your vision further.
Based on your responses, I will create two curated moodboards that explore different visual directions for your brand. You will select the direction that resonates most with you, and from there I will design 2 initial logo concepts aligned with that chosen style.
Once you select your preferred concept, we will go through 2 rounds of refinements to finalise your brand identity. After approval, you will receive your full brand files and mini style guide, ready to use across your business.
Yes, you can upgrade or request additional brand assets at any stage as your business grows.
Example work
Aliza's other services
$550