What's included

• Logo Design & Visual Identity

  Logo design is the creation of a unique, recognizable symbol or mark that represents a brand. Visual identity refers to the overall look and feel of the brand, including logos, colors, typography, and imagery that consistently communicate the brand’s message.

• Imagery

  Imagery refers to the selection of photos, illustrations, or graphics that visually represent the brand's tone, message, and values. These visuals are strategically chosen to enhance the brand's story and resonate with its audience.

• Color Palette

  The color palette is a set of specific colors chosen to represent the brand. These colors are used across all branding materials to evoke certain emotions and maintain consistency throughout the brand’s visual identity.

• Typography

  Typography involves selecting fonts and text styles that align with the brand’s voice and personality. It helps create a distinct look for all written content, contributing to the brand’s overall visual identity.

• Iconography

  Iconography refers to the design of icons or small, simplified images used to visually represent functions, features, or ideas within the brand’s materials, ensuring a consistent and easily recognizable style.

• Brand Guidelines

  Brand guidelines are a set of rules and standards that outline how to use the brand's visual and messaging elements. This includes details on logo usage, colors, fonts, imagery, and tone of voice to ensure consistency across all platforms and materials.

• Branded Collateral

  Branded collateral includes any physical or digital materials (such as business cards, brochures, and presentations) that carry the company’s branding. These items help reinforce brand identity when interacting with clients or customers.

• Branded Merchandise

  Branded merchandise includes products like T-shirts, mugs, or stationery that feature the company’s logo and visual elements. These items promote the brand and create a sense of connection with customers or employees.

• Social Media Assets

  Social media assets are the branded visuals and content (such as profile pictures, banners, and post templates) used across social media platforms to maintain a consistent brand presence and engage with audiences.

• Advertising Materials

  Advertising materials refer to the visuals, banners, and creatives used for promoting the brand in online or offline ads. These materials are designed to attract attention, convey the brand message, and encourage conversions.

• Branded Style Guides

  A branded style guide is a comprehensive document that includes all the design standards and rules for the brand, covering visual elements, messaging, and usage guidelines to ensure consistent branding across all platforms and media.