Brand Design | Identity, Strategy, and Visuals

Starting at

$

2,500

About this service

Summary

I offer comprehensive brand design services that combine strategy, creativity, and precision to craft unique and cohesive brand identities. From logo creation to developing a full Brand Book, I ensure every element reflects your vision and resonates with your target audience.

Process

1. Discovery & Research
We start with a detailed consultation to understand your brand’s mission, values, target audience, and business goals. I’ll analyze your market and competitors to identify opportunities and inspiration that align with your vision.
2. Brand Strategy Development
I’ll craft your brand’s positioning statement, define its tone of voice, and outline the core elements that will drive the visual identity. You’ll receive a strategic overview for feedback and alignment before moving forward.
3. Conceptualization & Mood Boarding
I’ll create mood boards to explore visual directions, including color palettes, typography, and overall style. This step ensures we establish a clear creative direction before design begins.
4. Logo Design & Visual Identity Creation
I’ll develop multiple logo concepts and variations, presenting them with mockups to show how they’ll appear in real-world applications. After your feedback, I’ll refine the chosen concept and finalize the logo designs.
5. Brand Book Development
I’ll compile a comprehensive Brand Book Document outlining your logo usage, color palette, typography, tone of voice, and supporting visuals. This document serves as your brand’s roadmap, ensuring consistency across all touchpoints.
6. Marketing Collateral Design
Based on your needs, I’ll design key assets such as business cards, letterheads, social media templates, and more. Each piece will align with the overall brand identity for a cohesive look and feel.
7. Final Asset Delivery
All deliverables will be provided in web- and print-ready formats, including editable source files. I’ll organize everything into a clear, accessible folder for easy use.
8. Post-Delivery Support
After delivery, I’ll provide up to two weeks of support for implementation, answering questions, or making minor adjustments.

FAQs

  • How long does the brand design process take?

    The timeline depends on the scope of the project, but most brand design projects take between 3 to 6 weeks. This includes research, concept development, revisions, and final delivery. A detailed timeline will be provided during our initial consultation.

  • What if I already have an idea for my logo or brand?

    That’s great! I can take your idea and refine it into a professional, cohesive design that aligns with your brand identity. If you have sketches, references, or inspiration, feel free to share them during the discovery phase.

  • Can you help me update an existing brand instead of starting from scratch?

    Yes, I can refresh and modernize your existing brand while maintaining elements that are important to your identity. This process ensures your brand stays relevant while retaining its original essence.

  • Do you offer support after the project is completed?

    Yes, I provide up to two weeks of post-delivery support to help with implementation or minor adjustments. If you need further assistance or additional services, we can discuss extended support.

  • Can you design marketing materials along with my brand identity?

    Absolutely. I can create branded marketing materials like business cards, social media templates, packaging, and more. Let me know what you need, and I’ll customize the service to include these assets.

  • How involved will I be in the design process?

    Your input is key to the process! You’ll be involved at every stage, from discovery and concept reviews to providing feedback on drafts. This ensures the final design aligns with your vision.

  • What if I don’t know where to start with my brand?

    No worries! I’ll guide you through the entire process, starting with defining your goals, values, and target audience. Together, we’ll create a brand identity that represents your business and resonates with your audience.

What's included

  • Brand Book Document

    A comprehensive document detailing your brand's visual and strategic guidelines, including logo usage, color palette, typography, tone of voice, and imagery. This ensures consistency across all platforms and communications.

  • Logo Design Package

    Custom-designed logos in primary, secondary, and icon formats, provided in multiple file types (AI, SVG, PNG, JPG) for versatile use across print, web, and digital platforms.

  • Color Palette

    A fully defined color palette with HEX, RGB, and CMYK codes, designed to reflect your brand’s personality and ensure visual consistency.

  • Typography System

    A curated selection of fonts, including primary and secondary typefaces, with guidance on proper usage for digital and print applications.

  • Brand Patterns & Elements

    Custom brand patterns, textures, or graphic elements to enhance marketing materials and reinforce your visual identity.

  • Marketing Collateral Templates

    Editable templates for key marketing assets such as business cards, letterheads, email signatures, and social media posts, ensuring a professional and cohesive look.

  • Final Asset Delivery

    A zip folder containing all deliverables, including editable source files (AI, PSD), high-resolution images, and print-ready PDFs.

  • Post-Delivery Support

    Up to two weeks of assistance for questions, minor revisions, or guidance on implementing your new brand assets.

Recommendations

(5.0)

Shadi is an amazing creative to work with! From taking the time to deeply understand your needs and vision to developing a solution that you wouldn’t have thought of that just makes sense, I enjoyed working in every project that Shadi has helped with. Truly a secret weapon to have when it comes to elevating any project. Definitely would recommend.


Duration

6 weeks

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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