Social Media Strategy



Quick hire service

About this service


No more scratching our heads & playing guessing games to win on social media!

With extensive experience in marketing strategy & content creation I can help expand your brand's influence online. As a data-driven brand storyteller I will not only help you expand your influence in the online sphere but will also help strategize your brand's connection with its most aligned audience.

When we partner up together I will be working with you closely to understand the brand thoroughly and fully and crafting a strategy that aims to convert and not just impress. This will include studying the brand's guidelines, conducting marketing research on the current social media trends, as well as combing through competitive analysis.

My goal is to provide you with a rock solid social media blueprint that provides crystal clarity for you and/or your social media team in terms of what needs to be done, as well as provide a roadmap to ensure you meet your goals without running into obstacles and getting stuck!


  • Will your strategy help us go viral?

    Yes and no. My strategies are based on current trends, as well as tried and tested methods that yield results regardless of the fads. Going viral is great for when we need quick exposures and increase in followers, however, they seldom show conversions. Having 10000+ views and massive likes are great, however, they don't always result in conversions. Therefore, my primary goal would be to help you build a brand presence that stands the test of time and helps you convert your audience.

  • What brands do you specialize in?

    My primary specialty is cultivating personal brands, as well as brands rooted in community. In terms of industries, I specialize in tech, food and beverages and lifestyle.

  • Will the strategize be good for a whole year?

    No. My blueprint is going to cover a quarter, i.e. 3 months of the calendar. The reason being, marketing is ever-changing and relies mainly on feedback and data. Therefore, while I can create a loose annual plan, I can only provide the upcoming quarters blueprint.

  • How long is the partnership?

    The partnership tends to last 4-5 weeks, however, the service is based on deliverables versus time spent together.

  • Can we partner up for longer?

    Yes, however, my spots are very limited as I only tend to work with 1-2 brands a month to ensure I can provide my best services. Therefore, I suggest to send me a message so we can discuss this further. Alternatively, you can purchase the one-time partnership and we can renew for a longer partnership based on our experience together.

What's included

  • Phase I: Audit 🧐

    - Market & Competitor Audit - Audience Survey - Social Media Audit **(All Research must be provided)

  • Phase II: Brand Blueprint 📜

    - Audience Avatar - Brand Voice - Brand Persona - Brand Pillars - Content Pillars - Buyer's (Audience) Journey

  • Phase III: Content Strategy ⚡

    - Content Cheatsheet - Content Calendar Audit - Content Best Practices - Social Engagement Strategy - Implement Buyer's Journey in Content Strategy

  • Phase IV: Systems Implementation 🖌️

    - Branded Templates on Canva or Figma - Content Creation Dashboard on Notion

  • Regular Calls ☎️

    - 1 x 30 min. Call per week - 1 x 60 min. Kickoff Call - 24/7 Access to Private Slack Channel



Zoë Colivas • Contra

Client • May 22, 2024

Fatima was great to work with! She took minimal direction and created amazing content with her own personal spin on it. Excited to work with Fatima again in the future!

Mo Kahn • starryai

Client • May 19, 2024

Worked with Fatima for two years, she's consistently exceeded expectations. Built and managed a thriving AI community with over 70k members. Always responsive and available. Highly recommend her for cultivating online communities.

Mary Jo Eustace

Client • Apr 11, 2024

It was an absolute pleasure from start to finish. Incredibly accountable, professional and beautifully creative she is a great collaborator and one I will continue to use. Fatima is a must for your next creative project!

Neha Khurram

Client • Jan 31, 2024

Fatima is personable, knowledgeable in creative services, and a talented designer. It’s been great learning about brand design, marketing, and storytelling from her!

I have had a great experience collaborating with Fatima and would highly recommend her! For any brands that are looking to enhance your brand image and expand your online visibility, look no further! Fatima has played a pivotal role in developing our brand identity, as well as streamlining some of our processes. She has been a valuable team member as our Marketing Director (comprehensive marketing strategy, social media efforts and etc.) I would recommend her to anyone! :)

Rebecca Kagzi

Client • Jan 28, 2024

I've been working with Fatima closely for the past few years, and it has been wonderful. The way she approaches projects comes with creative solutions, a fresh perspective and every detail comes accounted for. If you have the opportunity to collaborate with Fatima, you won't be disappointed.

Tati Petkovic

Client • Jan 8, 2024

I love working with Fatima! We’ve collaborated on multiple photoshoots together, as well as had many strategic brainstorm sessions. She has an amazing eye for design, making her an amazing asset for any kind of creative direction, content creation, and marketing material. She’s a multi-talented powerhouse, and has a wealth of knowledge. I would highly recommend her work!

Sameena Shariff

Client • Jan 4, 2024

Fatima was such a pleasure to work with! She was kind, punctual and so professional! She was accommodating to my requests and delivered all the pictures in a very timely manner after completion. I would definitely recommend her for your next project!

Atena Morelli

Client • Sep 25, 2023

Working with Fatima was an exceptionally expansive and upleveling experience for my business! With her support, we went through my entire brand identity and changed pretty much everything: from fonts, colours, tone of voice, lexicon, logos all the way to my name. As someone who works a lot with the subconscious mind & identity patterns, this was hands down also a powerful personal growth experience. Fatima as a person is kind, creatively brilliant & focused. I highly recommend wokring with her!

Taylor Fournier

Client • Sep 25, 2023

Fatima is my favorite person to work with—whenever we collaborate on a project together, I know we're going to create something exciting & magical. She always brings a fresh perspective to the table, regardless of the role she is in. Whether she's acting as a content creator, brand designer, creative director, or social media marketer, Fatima excels at dreaming up & executing thoughtful, effective campaigns. I would highly recommend her for your creative business needs!

Working with Fatima was/is magical. I was looking for a designer that could match my eccentric and whimsical visions and Fatima delivered beyond my expectations. The professionalism Fatima has for every part of the process made me feel heard and respected. Truly Fatima's skillset and vision are extraordinary and I recommend her for anyone looking to have their dreams transformed into reality. If you love immersive design then look no further.

Seth Kramer • No Code MBA

Client • Apr 4, 2023

I've really enjoyed working with Fatima and would recommend her to any business looking to grow their online presence! She's helped us create systems that streamlined the content creation process, in addition to creating a content calendar that organized our social media strategy, making it easy to plan, execute, and analyze the success of each post. Her expertise in social media strategy and content creation, combined with a keen eye for detail, make her a valuable asset to any project.

Joshua at Michael Todd Beauty hired Fatima and recommends working with them


5 weeks

Skills and tools

Brand Strategist
Marketing Strategist
Social Media Strategist


Artificial Intelligence
Food and Beverage

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