What's included

• Discovery

  In the initial consultation, I understand the client’s needs, goals, and vision, and discuss their business, target audience, competitors, and brand values.

• Reasearch (upon request)

  Market research and competitor analysis, analyze target audience demographics and behaviors, and perform SWOT analysis.

• Brand Audit (upon request)

  Review existing brand materials, evaluate brand perception, and identify gaps and opportunities.

• Design

  Generating initial design ideas includes creating mood boards and preliminary sketches. This process involves crafting the primary logo and its variations, selecting brand colors and typography, and developing supplementary visual elements.

• Brand Guidelines

  Document visual and verbal standards, and provide usage instructions to ensure consistency.

• Delivery

  Preparing and finalizing all brand assets to ensure high-quality, ready-to-use files. Implementation support includes training on brand guidelines, assisting with brand rollout, and offering ongoing support.