Brand Positioning —Know your audience

Your challenge: To amplify engagement with your marketing communications, you need to first know how to find your target audience and then get crystallized clarity on who they are, what they care about, and how we might best resonate with their hearts and minds.

Our solution: We’ll help you identify—and deeply understand—your most valuable audience, and position your brand to reach them most effectively. Our detailed Target Audience Persona (TAP) study empowers your brand positioning framework by finding overlap among the interests of your brand and those of your defined target audience. No more googling, “How to find target audience.”

The process: Deep-dive (secondary) research on your current potential-customer segments, incorporating inputs from our Discovery process.

The value-add: By offering a crystal-clear, in-depth picture of your ideal customer, the TAP study helps sharpen your brand positioning strategy, while serving as a handy touchstone for all sales & marketing initiatives moving forward.