Brand Clarity—Know thyself

Your challenge: You have a great product/service, but you need to reinforce its strengths, and differentiate from the competition—in short, you need a specialist who knows how to create a brand identity. Ideally, one that is deeply experienced in developing and delivering a clearly defined, true, and authentic one.

Our solution: Through deep collaboration with your key stakeholders, along with our analysis of your brand, market, and industry, we’ll craft a Brand Identity that’s unique and authentic to you, outlining your brand essence, your USPs, and setting you apart from your competition.

The process:

An introductory call to understand your needs

Discovery surveys and in-depth client interviews to glean insights

Exploratory research on your market, industry, and competitors

Analysis of our findings, and encapsulation of focal points into a brand identity deck.

The outcome:

Brand Strategy Consulting

Competitive Marketplace Assessment deck

Foundational Messaging Brief (FMB): Your Brand ID deck—in other words, a consensus agreement on who you are, why you exist, and what you aim to provide. Think of this as your rallying cry.

The value-add: Align and solidify your culture. With the documents you receive at this stage, you can get your whole team up-to-speed on your brand’s authentic identity, including your strengths and differentiators.

Brand refresh services: In support of your natural evolution, we can revisit and refresh the Foundational Messaging Brief every 12-18 months, to ensure it remains most authentic and unique to your brand.