Brand Clarity—Know thyself

Your challenge: You have a great product/service, but you need to reinforce its strengths, and differentiate from the competition—in short, you need a specialist who knows how to create a brand identity. Ideally, one that is deeply experienced in developing and delivering a clearly defined, true, and authentic one.

Our solution: Through deep collaboration with your key stakeholders, along with our analysis of your brand, market, and industry, we’ll craft a Brand Identity that’s unique and authentic to you, outlining your brand essence, your USPs, and setting you apart from your competition.

An introductory call to understand your needs

Discovery surveys and in-depth client interviews to glean insights

Exploratory research on your market, industry, and competitors

Analysis of our findings, and encapsulation of focal points into a brand identity deck.

Brand Strategy Consulting

Competitive Marketplace Assessment deck

Foundational Messaging Brief (FMB): Your Brand ID deck—in other words, a consensus agreement on who you are, why you exist, and what you aim to provide. Think of this as your rallying cry.

The value-add: Align and solidify your culture. With the documents you receive at this stage, you can get your whole team up-to-speed on your brand’s authentic identity, including your strengths and differentiators.

Brand refresh services: In support of your natural evolution, we can revisit and refresh the Foundational Messaging Brief every 12-18 months, to ensure it remains most authentic and unique to your brand.