What's included

• Brand Identity deck

  The outcome: - Brand Strategy Consulting - Competitive Marketplace Assessment deck - Foundational Messaging Brief (FMB): Your Brand ID deck—in other words, a consensus agreement on who you are, why you exist, and what you aim to provide. Think of this as your rallying cry. >> The value-add: Align and solidify your culture. With the documents you receive at this stage, you can get your whole team up-to-speed on your brand’s authentic identity, including your strengths and differentiators.Foundational Messaging Brief (FMB): Your Brand ID deck—in other words, a consensus agreement on who you are, why you exist, and what you aim to provide. Think of this as your rallying cry.

• Target Audience Persona study (TAP)

  Detailed TAP study—a composite persona—outlining your ideal target customer’s pain points, desires, goals, motivations (btw this is not a ‘sketch’; our footnotes alone typically span 2 pages). >> The value-add: By offering a crystal-clear, in-depth picture of your ideal customer, the TAP study helps sharpen your brand positioning strategy, while serving as a handy touchstone for all sales & marketing initiatives moving forward.

• Content Outline

  Next in the series of deliverables is a detailed Content Outline (CO)—helpful for key stakeholders (and your design team) to get a clear understanding of the content structure and flow. The CO also allows for feedback before the Main Narrative is written, streamlining the process. Once the CO is approved, we dive into the Main Narrative. Throughout, the FMB and TAP study serve as reliable guardrails, ensuring your narrative stays on track, in terms of consistency and effective messaging.

• Primary Brand Narrative

  Main Narrative messaging: This serves as home page content, and can be repurposed into different communication pieces across all touchpoints. + Supplementary branding support, if required: e.g., Brand Naming & Taglines.