Intel Core M: Powering the launch of the latest chip
Chris Rubin
Overview 🔎
Intel launches a new version of their top-end processor every two years. For 2014, it was all about Core M. The 6th Generation Intel Core processors were built on a groundbreaking new 14nm manufacturing process, which meant more power from less energy, faster response times and significantly increased battery life.
This latest processor was purpose-built for mobile devices, and the 2 in 1 form factor was positioned to be the perfect alternative to multiple devices. We set out to clearly convey the key benefits, and engage users with a long-scroll page showcasing Core M’s power and versatility.
Problem & Solution 🤝
For Intel®, 2014 was all about Core™M. The 6th Generation Intel Core processors were built on a groundbreaking new 14nm manufacturing process, which meant more power from less energy, faster response times and significantly increased battery life. We set out to clearly convey the key benefits, and engage users with Core M’s power and versatility.
Process 🛣
Everything’s going mobile, and Core M was purpose-built for better, faster mobile devices. We wanted to create a user-focused experience that demonstrated key benefits in relatable, relevant terms.
Millennials are a huge demographic, and they’re quickly aging into a nearly universal prime target, particularly for technology-related products and services. We know they have high sensitivity to, and zero tolerance for, marketing fluff, so it was critical that we couch all messaging in proof points based on real, relevant data.
Intel.com home page (above)
Intel.com product page (below)
Results 🎁
Sharp, propulsive headlines beckoned from the Intel.com home page, and external media, then a fully redesigned product section delivered the whole story in one place. We seeded the design throughout with clear and relevant proof points, heavily footnoted for even the most discerning readers.
I could always turn to Chris with complex strategic challenges, and trust he'd come back with effective solutions that drove results.
Colin ECD, Intel
Takeaways 📣
In the end, this campaign and product experience drove a 25% increase in sales for Intel from their website. And huge thanks from their Executive Team.
