Logo Redesign

Pro

Alfredo Hinojosa

Starting at

1,800

About this service

Summary

Redesigning a logo means taking what you already have and making it work better. You keep the recognition you have built, but you fix the parts that limit you and improve the areas that need clarity.

With fifteen years in branding, I have updated logos for companies at many stages. Some needed to move past a first draft they created years ago. Others needed a cleaner and more current version of the mark their customers already know.

My process is simple. I remove what adds noise, keep what gives the logo its character and refine the shape so it performs well in every size and format.

This package is a good fit for businesses that want to:

Upgrade a logo that no longer represents them well

Refresh their look without losing familiarity

Present a clearer and more consistent identity

Align their visual presence with where they are today

You finish with a logo system that feels solid, practical and ready for real use.

FAQs

How is this different from a full rebrand?
A full rebrand covers strategy, positioning, messaging and the entire visual identity. A logo redesign focuses only on improving your mark. It is a visual update, not a full strategic rebuild.
What if my logo needs a complete overhaul, not just a refresh?
If the logo needs to be built again from zero, the Brand Identity Package is a better choice. During the discovery call I will be clear about which direction fits your needs.
Will I lose brand recognition?
No. The goal is to keep the elements people already identify while improving the quality of the mark. The point is to evolve it, not replace it.
Can you make my logo look more modern?
Yes, when modern means cleaner and more focused. I avoid trends that age quickly. I aim for simple, clear design that holds up over time.
What if I want to keep the same concept but just clean it up?
That works very well. I can tighten proportions, fix alignment, simplify shapes and prepare the logo so it performs correctly in print and digital.
Do you redesign logos you did not create?
Yes. Most redesigns I handle were created by other designers. The goal is to improve the mark, not compete with the original creator.
How many concepts will I see?
You will receive two clear directions. Each one is developed with intention. More options usually creates confusion rather than clarity
What if I do not like any of the concepts?
If this happens, we talk through what is missing and I create one more direction. The revision rounds help us reach a result that feels right.
Will you update my business cards or website with the new logo?
You can select any 4 items from: business card, letterhead, folder, invoice template, compliment slip, name tag, Zoom/Teams background
What languages do you work in?
I work in English and Spanish.

What's included

Primary Logo
Your refined signature mark, created with intention and built to last.
Adaptable Variations
Optimized for any space, including horizontal layouts, stacked formats and square compositions.
Icon Mark
A simplified symbol ideal for favicons, app icons and small digital areas.
Stationery Essentials (Choose up to 4)
Choose any four items from the following list: business card, letterhead, folder, invoice template, compliment slip, name tag and Zoom or Teams background. If you need something that is not listed, you can request it and I can adjust the selection.
All File Formats
A complete package for any use: vector files in AI, EPS and SVG, raster files in PNG with transparent background and JPG in full color, black and white, all color variations in full color, black, white and reversed Everything delivered in a clear folder structure so you can find each file quickly.
Updated Brand Guidelines PDF
A practical guide of ten to fifteen pages that documents your new logo system: logo variations and when to use each one, clear space rules and minimum sizes, color palette using your existing colors or a refined version, typography recommendations, and practical dos and don'ts with visuals This gives your team and any future designer the clarity they need to apply your brand correctly.
Transition Support
Before and After Overview. A visual comparison that shows the evolution from the old logo to the new one. Useful for presenting the change to stakeholders, sharing on social media or explaining it internally.
Social Media Announcement Template
A ready to use graphic for announcing your updated logo to your audience.