Brand Identity Package

Pro

Alfredo Hinojosa

Starting at

2,200

About this service

Summary

Your brand needs to be clear, consistent and easy to recognize. That is where I focus. I design identity systems that feel balanced, intentional and built to last.

With fifteen years of experience, I know how to translate the core of a business into a clean and flexible visual language. Every element has a purpose and everything works together across digital and print.

This service is ideal for founders and teams who want a polished identity that looks professional from day one. You receive a complete system that improves how your brand is seen and makes it simple to show up with confidence anywhere you communicate.

If you want a brand that feels refined and dependable, this package gives you a strong visual foundation ready to grow with your business.

FAQs

How long does the full project take?
Three weeks from kickoff to final delivery. Timelines only shift if feedback is delayed.
How many concepts do I receive?
You get two or three logo directions, each with early color and type options.
How many revision rounds are included?
Two rounds during the refinement phase. Extra revisions can be added for an additional fee.
What do you need from me to start?
Basic company details, references you like, any existing brand materials and the completed questionnaire.
What happens if I need more time to give feedback?
The timeline may extend. Quick and consolidated feedback keeps everything within the three week scope.
Do I get the source files?
Yes. You receive AI, EPS, SVG, PNG and JPG files plus the guidelines PDF.
Can I request additional assets?
Sure. Anything outside the agreed scope can be added as an extra service.
Is follow up support included?
Yes. You get ten business days of support after final delivery for questions or small clarifications.
What if I’m not satisfied with the concepts?
We refine the selected direction within the included rounds. If you want entirely new concepts beyond those rounds, they can be added as an extra. I genuinely care about your satisfaction and the long-term success of your brand. My process is built to listen, adapt and make sure you feel confident and supported at every step.
Do you offer refunds?
Yes. I offer refunds before concept development begins. Once design work has started, the project becomes non refundable.

What's included

Logo System
Primary logo, alternate formats for different layouts, and an icon version prepared for small spaces.
Color Palette
A curated set of brand colors with print and digital codes and simple guidance on how to apply them.
Typography System
Two selected fonts with usage rules, hierarchy examples and font files or links to licensed fonts. This package does not cover the cost of paid commercial font licenses.
Brand Guidelines PDF
A ten to fifteen page guide that explains how to use your logo, colors and typography across all platforms. It also includes a clear section on the most common mistakes to avoid so your brand stays consistent.
Stationery Essentials (Choose up to 4)
Choose any four items from the following list: business card, letterhead, folder, invoice template, compliment slip, name tag and Zoom or Teams background. If you need something that is not listed, you can request it and I can adjust the selection.
Social Media Starter Kit
Two profile images, two cover images, and two editable post templates.
Final File Package
All logo and identity files are organized and delivered in a cloud folder, including vector and raster formats ready for print and digital use.
Follow Up Support
Access to me for any questions that come up after delivery. I help you understand and use your new brand assets with confidence. Follow up support is available for ten business days after final delivery.
What languages do you work in?
I work fluently in English and Spanish. All deliverables can be provided in either language.