Brand Visual System Build

Pro

Alfredo Hinojosa

Starting at

1,200

About this service

Summary

A logo on its own is only a visual mark. Without a system behind it, it becomes inconsistent, hard to use and difficult to scale as your business grows.

After fifteen years in branding, I have seen many teams stuck with a logo that works but has no structure around it. This creates mixed materials, guesswork and a brand that never feels fully aligned.

This package fixes that. I take your current logo and build the full system around it. You get professional files, clear usage rules, defined colors and typography, and the essentials you need to maintain consistency everywhere your brand appears.

No redesign. No starting from zero. You get clarity, structure and a brand that finally works in a reliable way.

This is for businesses that want to look professional in every interaction without discarding the logo they already trust.

FAQs

What if my logo needs significant changes?
If your logo needs more than minor technical refinement, we should discuss a full rebrand instead. I'll be honest with you during our kick-off call about whether this package is right for you, or if you'd benefit more from the Essential Brand Identity Package.
What do I need to provide?
Any logo files you have (even if they're not "official" vector files), examples of how you've been using your brand, and any existing brand materials (even if inconsistent). I'll work with whatever you have.
Can you match colors from my existing materials?
Yes. If you have specific colors you've been using, I can formalize them with proper color codes. If your colors need adjustment for technical reasons (print compatibility, accessibility), I'll recommend alternatives.
What if I don't have fonts specified?
I'll recommend a typography system based on what you've been using or what fits your brand personality. If you've been using free/system fonts, I can either formalize those or suggest professional alternatives. Fonts must be purchased separately.
How many logo variations will I get?
You'll receive your primary logo plus essential variations: horizontal, stacked (if applicable), icon-only (if applicable), and all color variations (full color, black, white, reversed). The exact variations depend on your existing logo design.
What if I need revisions?
The package includes a quick revision window during the final days. Because we're working with an existing design (not creating from scratch), revisions are typically minimal. Fast turnaround means fast feedback is essential. Additional revisions beyond this project can be provided at a standard hourly rate upon request.
Do you redesign logos?
Not in this package. This is specifically for building a system around an existing logo you want to keep. If you need a new logo or significant redesign, check out my Brand Identity Redesign Package.
What languages do you work in?
I work fluently in English and Spanish. All deliverables can be provided in either language.
Do this service include any collateral?
I can design any stationery piece your business needs, just let me know what you require.

What's included

Logo Refinement
If your current logo needs small technical adjustments like alignment, spacing or vector cleanup, I will refine it while keeping its original design intent. Complete File Package You will receive your logo in all essential formats. - Vector files: AI, EPS, SVG - Raster files: PNG with transparent background and JPG in full color, black and white - Variations: Full color, black, white and reversed Everything will be organized by use case and labeled clearly, so you never lose time searching for the correct file.
Color Palette
- Primary and secondary colors - Exact codes for print in CMYK and Pantone - Exact codes for digital in HEX and RGB - Guidelines for combinations and usage
Typography
- Headings and body type choices - Hierarchy rules and pairing suggestions - Font access instructions with links if needed - Examples of use in different applications
Brand Guidelines PDF
A clean and practical brand guide of ten to fifteen pages that removes guesswork. Logo Usage - How and when to use each variation - Clear space rules and minimum sizes - Correct and incorrect examples with visuals

Duration

1 week

Skills and tools

Brand Design

Visual System Designer

Visual Designer