What's included

• Campaign Strategy

  Developing a comprehensive advertising strategy that aligns with the client's goals, including targeting, budget allocation, and ad types.

• Audience Research & Segmentation

  Identifying and segmenting target audiences based on demographics, interests, and behaviors to maximize ad relevance and performance.

• Campaign Setup

  Configuring and launching campaigns within Facebook Ads Manager, including selecting objectives, setting budgets, and defining placements, end to end ownership of activation.

• Pixel Implementation & Tracking Setup

  Setting up Facebook Pixel and conversion tracking along with catalog integration and activation to measure the effectiveness of ads and gather valuable audience insights.

• Budget Management

  Monitor and adjust budgets across campaigns to ensure efficient spending and achieve the best return on ad spend (ROAS).

• Performance Monitoring & Optimization

  Continuously analyze campaign performance and make data-driven adjustments to improve key metrics like CTR, CPC, and conversion rate.

• Reporting & Insights

  Provide regular reports on campaign performance, highlighting key insights, successes, and areas for improvement.