What's included

• Marketing Audit Report

  I will create an audit report of your current marketing efforts which will include the details of current status, what has worked historically & what has not. Bring out the learnings for the next steps.

• Competitor Analysis

  An overview analysis of your competitors and their activities through publicly available information

• Target Group & Buyer Persona Creation

  Development of detailed buyer personas and target group (TG) segmentation based on demographic, psychographic, and behavioral data. This will enable you to craft more personalized and effective marketing campaigns that resonate with your ideal customers.

• Goals & KPIs Identification

  I will work with you to map out your current goals and KPIs against industry standards and best practices. This will include setting SMART objectives and identifying the key metrics to measure success, ensuring that your marketing efforts are aligned with your business goals.

• Budget Analysis

  A comprehensive evaluation of your current marketing budget, with recommendations for optimal allocation. This includes splitting the budget across various objectives and platforms to maximize ROI and efficiency.

• Channels & Tools Recommendation

  Identification of the most effective marketing channels and tools tailored to your specific business needs. Whether it’s social media, email marketing, SEO, or PPC, I will provide a strategic plan for utilizing these channels to their fullest potential.

• Website Review (Add-On)

  As an add-on service, I offer an in-depth review of your website’s performance, usability, and SEO. This will include actionable recommendations to improve user experience, conversion rates, and search engine rankings.