Brand Identity by Marta CusticBrand Identity by Marta Custic
Brand IdentityMarta Custic
Cover image for Brand Identity
Your brand needs to  look good.  (Because book + cover = instant judgment.) I can help with that. 
Strategic brand identity & packaging design for ambitious businesses ready to raise the damn bar.
The complete visual system that makes you impossible to ignore. Logo family, brand guidelines, strategic colour psychology, typography that converts, and key materials that actually work in the real world. This isn't just "looking pretty" - it's strategic design that positions you as the premium choice and gives you everything you need to show up consistently across every platform, from your website to your business cards to that important client presentation.
Perfect for you if it’s your first time working with a designer. Here’s where you get a professional, very non-Canva logo that’s backed by consumer psychology. • Primary logo • Secondary logo • Icon • Brand colours • Colour and font pairing guide • Vector, raster, low and high res. files
let's work TOGETHER.

What's included

Pre design: Brand strategy, creative direction
I’ll bring the coffee, you bring the snacks—and together, we’ll dig deep to uncover what makes your brand uniquely you. No cookie-cutter nonsense here. It’s all about peeling back the layers and nailing down your vision, voice, and vibe.
Responsive logo, colour palette and typography pairings.
Your horizontal logo won't shrink into a favicon? No worries. You'll get all the versions you need for both print and web, plus a cheat sheet on pairing your colors and fonts like a pro.
Primary logo
This is your main brand ID, the rockstar of your visual story. It speaks volumes, telling the world everything your brand stands for in one epic snapshot.
Secondary logo / alternate
For those moments when your primary logo needs a breather—think social media profiles and favicons—enter the alternate lockups! These nifty variations are your brand's pocket-sized superheroes, ensuring your identity shines, even in the coziest of spaces.
Colour palette and typography
We didn't just pick colours and fonts; we curated a vibe! Your colour palette and typography are like the DNA of your brand—meticulously chosen for a reason. It's not just about looks; it's about psychology and the feels. Stick with this symphony for brand awareness that speaks volumes without saying a word.Colour palette and typography
So You Get Your Logo Files—Now What?
You’ll also get an easy-to-use style sheet to make sure you never commit a design crime. It’s packed with everything you need—how to use your logo, what files go where, and a simple guide on which fonts and colours to pair together. No more second-guessing or making random design choices. Just a streamlined, cohesive brand that works like a charm.
FAQs
Who says you need all the bells and whistles for liftoff? Sometimes, you're in launch mode, and that’s where our scaled-down brand intensives come in. We keep the quality top-notch but trim the extras – no need for custom icons or a 70-page brand guideline just yet. Right now, it's about brand clarity, audience targeting wisdom, and laying the foundations for your brand journey.
Starting at$4,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Logo Designer
Service provided by
Marta Custic proCroatia
$25k+
Earned
28
Paid projects
5.00
Rating
388
Followers
Brand IdentityMarta Custic
Starting at$4,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Logo Designer
Cover image for Brand Identity
Your brand needs to  look good.  (Because book + cover = instant judgment.) I can help with that. 
Strategic brand identity & packaging design for ambitious businesses ready to raise the damn bar.
The complete visual system that makes you impossible to ignore. Logo family, brand guidelines, strategic colour psychology, typography that converts, and key materials that actually work in the real world. This isn't just "looking pretty" - it's strategic design that positions you as the premium choice and gives you everything you need to show up consistently across every platform, from your website to your business cards to that important client presentation.
Perfect for you if it’s your first time working with a designer. Here’s where you get a professional, very non-Canva logo that’s backed by consumer psychology. • Primary logo • Secondary logo • Icon • Brand colours • Colour and font pairing guide • Vector, raster, low and high res. files
let's work TOGETHER.

What's included

Pre design: Brand strategy, creative direction
I’ll bring the coffee, you bring the snacks—and together, we’ll dig deep to uncover what makes your brand uniquely you. No cookie-cutter nonsense here. It’s all about peeling back the layers and nailing down your vision, voice, and vibe.
Responsive logo, colour palette and typography pairings.
Your horizontal logo won't shrink into a favicon? No worries. You'll get all the versions you need for both print and web, plus a cheat sheet on pairing your colors and fonts like a pro.
Primary logo
This is your main brand ID, the rockstar of your visual story. It speaks volumes, telling the world everything your brand stands for in one epic snapshot.
Secondary logo / alternate
For those moments when your primary logo needs a breather—think social media profiles and favicons—enter the alternate lockups! These nifty variations are your brand's pocket-sized superheroes, ensuring your identity shines, even in the coziest of spaces.
Colour palette and typography
We didn't just pick colours and fonts; we curated a vibe! Your colour palette and typography are like the DNA of your brand—meticulously chosen for a reason. It's not just about looks; it's about psychology and the feels. Stick with this symphony for brand awareness that speaks volumes without saying a word.Colour palette and typography
So You Get Your Logo Files—Now What?
You’ll also get an easy-to-use style sheet to make sure you never commit a design crime. It’s packed with everything you need—how to use your logo, what files go where, and a simple guide on which fonts and colours to pair together. No more second-guessing or making random design choices. Just a streamlined, cohesive brand that works like a charm.
FAQs
Who says you need all the bells and whistles for liftoff? Sometimes, you're in launch mode, and that’s where our scaled-down brand intensives come in. We keep the quality top-notch but trim the extras – no need for custom icons or a 70-page brand guideline just yet. Right now, it's about brand clarity, audience targeting wisdom, and laying the foundations for your brand journey.
$4,500