Branding Identity Design

Hasan Khan

Starting at

1,299

About this service

Summary

I help new brands get noticed and gain retention, and refresh existing brands to prepare them for action. I offer a comprehensive branding service with meticulous attention to detail, crafting simple, youthful, and elegant designs that reflect your brand's essence.

Process

1. Inquiry

The process begins with an initial inquiry where I gather basic information about your brand and your specific needs.

2. Discovery Questionnaire

Next, I send you a series of insightful questions through a discovery questionnaire. Your responses will help me craft a robust design strategy tailored to your brand.

3. Brand Strategy Presentation

Based on your answers, I create a Design Strategy that includes two meticulously curated mood board options and a precise art direction. After your approval of the strategy, we move forward.

4. Brand Design Presentation

I then develop a single design concept, which has proven to be the most effective approach. You’ll have the opportunity for two revisions to ensure the design aligns with your vision.

5. Brand Touchpoints Presentation

After the branding identity is finalized, I will share a presentation of the additional design items such as packaging, print, and landing page designs. You’ll review and approve these designs.

6. Final Payment

Once all designs are finalized and approved, the final payment will be requested before delivering the files.

7. Offboarding & Final Files

Within one week of final approval, I will send you all the files, including comprehensive brand guidelines. The entire process typically takes 2-3 weeks, from the initial understanding of your brand to the delivery of the final files.

FAQs

How many concepts will I receive?
You'll receive two initial mood boards. After you choose one, I'll develop a single concept based on your selection. This concept includes up to two rounds of revisions to ensure it meets your expectations.
How long does the branding process take?
The entire process typically takes 2-3 weeks, from the initial consultation to the delivery of final files.
Can we work on other design projects after the project?
Yes, of course! Feel free to reach out to me on Instagram (@uhhasannn)!
Can I request additional revisions?
You are entitled to two revisions for the design concept. Additional revisions may be possible but could incur extra charges.
What types of additional designs are included?
Additional designs can include packaging, print materials, and landing page designs. These will be presented separately for your approval.
Do you offer ongoing support after the branding is complete?
Yes, I check in with your brand after one week to ensure everything is going well, and there is a 15-day support period for any additional assistance you may need.

What's included

Logo Suite
This will include all your logo variations such as primary logo, secondary logo, brandmark, etc.
Color Palette
A comprehensive color palette with guidelines on how to utilize them properly.
Typography
This will include the selected fonts (with links to purchase the license) and guidelines on how to use them.
Online Presence Designs
This will include designs for profile pictures, social media banners, and social media templates.
Brand Collateral
This will include designs for business cards, letterheads, envelopes, etc.
Brand Photography Guidelines
This includes recommendations for photography style, composition, and subject matter that aligns with your brand’s visual language.
Brand Guidelines Document
This will be a comprehensive document explaining each and everything about the designs you've received with detail on how to use them properly to ensure brand consistency and set you up for success.