Elevated Packaging

Top Independent

Judie Major

Starting at

500

About this service

Summary

I create packaging that blends strategy, sustainability, and standout design. From concept to print-ready files, I deliver market-driven packaging that elevates your brand and creates an unforgettable unboxing experience.

Process

Discovery & Research

Understand the product, target audience, competitors, and industry trends.

Collect reference materials and define the packaging objectives.

Brand Alignment

Review existing brand guidelines (or establish a visual direction if none exist).

Ensure color palette, typography, and tone align with brand identity.

Packaging Strategy & Concept Development

Create mood boards and style directions.

Brainstorm structural and design ideas that fit the brand and product positioning.

Dieline Setup

Develop or adapt dielines based on product dimensions.

Prepare a technical foundation for accurate design placement.

Initial Design Exploration

Create 2–3 initial design concepts.

Experiment with layouts, typography, illustrations, and graphic elements.

Client Review & Feedback

Present concepts for feedback and refine the chosen direction.

Adjust designs based on client input.

Final Design Refinement

Polish the selected design with details like finishes, patterns, and brand elements.

Ensure compliance with labeling requirements (e.g., barcodes, nutrition facts, or legal info if needed).

3D Mockups & Visualization

Generate realistic mockups to preview how the packaging looks in real life.

Provide multiple angles for client approval.

Pre-Press Preparation

Finalize print-ready files with bleed, crop marks, and proper color settings.

Conduct quality checks to ensure no production errors.

File Handover & Production Support

Deliver final files in required formats (PDF, AI, etc.).

Provide support during the printing process if necessary.

What's included

Packaging Concept Development
Initial design exploration including mood boards, sketches, and style directions to define the brand’s packaging look and feel.
Primary Packaging Design
Custom design for the main product container (bottle, box, jar, or pouch) with branding, typography, and visual elements optimized for shelf appeal.
Secondary Packaging Design
Design for outer packaging (cartons, sleeves, or bundles) that reinforces brand identity and enhances unboxing experience.
Label Design
Detailed label layouts for compliance and branding, including ingredient panels, barcode placement, and regulatory information.
Packaging Mockups
High-resolution 3D mockups for realistic previews of packaging in different angles and lighting, ready for presentations or marketing.
Print-Ready Files
Production-ready files with correct dielines, bleed, and color settings for flawless printing and manufacturing.
Dieline Creation & Adaptation
Custom or adapted dielines tailored to the product’s dimensions for accurate cutting and folding.
Packaging Design Variations
Alternate versions of the design for different product sizes, flavors, or limited editions.
Brand-Aligned Packaging Guidelines
A mini guide with packaging usage rules, typography, color references, and printing specifications for consistency.

Example projects

Wiggle Worms Botswana: Brand Identity Revamp

Capri - Snack packaging design

Émeraude - Perfume Brand Identity

Recommendations

(4.7)

Wiggle Worms Botswana

Client • Jul 24, 2025

Recommended

Working with Judie on this project has been the best experience. She truly took into consideration my vision and what I needed to communicate to my clients. I'm so pleased with the results and look forward to working with her again.