Brand Suite

Top Independent

Judie Major

Starting at

1,000

About this service

Summary

I create brand designs that tell your unique story with clear, strategic visuals. My background in fashion sharpens my eye for detail and originality. I focus on authentic collaboration to bring your vision to life, making your brand memorable and meaningful.

Process

Discovery & Research Understand the client’s business, goals, target audience, and competitors through interviews and market research.

Brand Strategy Development Define the brand’s mission, vision, values, personality, and positioning to guide the design.

Moodboarding & Inspiration Collect visual inspiration, styles, colors, and typography ideas to set the creative direction.

Concept Development Sketch and create multiple logo and visual identity concepts based on the strategy and moodboard.

Client Review & Feedback Present initial concepts to the client and gather feedback for refinement.

Refinement & Finalization Polish the chosen design, finalize color palette, typography, and supporting brand elements.

Brand Style Guide Creation Develop guidelines for consistent use of the brand identity across all platforms and materials.

Delivery of Brand Assets Provide all final files and templates (logos, color codes, fonts, etc.) in multiple formats.

Support & Implementation Assist the client with applying the brand identity to marketing materials and digital presence if needed.

What's included

Brand Strategy
A comprehensive guide outlining the brand’s vision, mission, values, target audience, and positioning to ensure consistency and purpose across all branding efforts.
Logo Design
Custom, original logo creation that captures the essence of the brand, including variations for different uses (full logo, icon, monochrome).
Color Palette
A curated set of primary and secondary brand colors with HEX, RGB, and CMYK codes for consistent application across all media.
Typography System
Selection of primary and secondary typefaces with usage guidelines to maintain a unified typographic style in all brand materials.
Brand Iconography
Custom icons or graphic elements that complement the brand identity and enhance visual communication.
Brand Pattern and Textures
Unique patterns or textures derived from brand elements to be used as backgrounds or design accents.
Brand Style Guide
A detailed manual documenting how to use brand assets correctly, including logo usage, colors, typography, imagery style, and tone of voice.
Business Card Design
Professionally designed business card templates aligned with the brand identity for print-ready use.
Social Media Kit
Branded templates and assets for social media profiles, posts, and banners optimized for different platforms.
Stationery Design
Custom design for letterheads, envelopes, and other office stationery reflecting the brand identity.
Brand Messaging Framework
Key messaging points, tagline, and tone of voice guidelines to ensure consistent communication across all channels.

Example projects

Wiggle Worms Botswana: Brand Identity Revamp

Streamlining Healthcare: MedTrak's Seamless SaaS Brand Identity

Capri - Snack packaging design

Recommendations

(4.7)

Wiggle Worms Botswana

Client • Jul 24, 2025

Recommended

Working with Judie on this project has been the best experience. She truly took into consideration my vision and what I needed to communicate to my clients. I'm so pleased with the results and look forward to working with her again.