Your brand should look like the business you've built. I create the logo, color, typography and the rules to use them, so your website, deck and social media look like one company. Logo, color, type and brand guidelines, in about 4 weeks.

Who this is for Founders and leaders of B2B companies, SaaS products and founder-led businesses whose identity no longer fits what they offer, or who need to bring disconnected materials into one consistent look. Not for: naming or full messaging strategy, or building a website (see my website service).

A short strategy intake: your audience, positioning and goals, as a brief that guides the design

A mood board to agree the creative direction before designing

One visual direction, refined with you

A logo with primary, secondary and submark versions

Color palette with HEX, RGB and CMYK codes

Typography pairings and usage rules

Brand guidelines as a PDF and as a web page: logo use, spacing, color, typography and examples, all in one link where your team can see everything and download the files they need

Applications of the identity to 3 pieces (for example: a website hero, social media posts and a business card)

Organized logo and asset files, ready to share with your team

3 rounds of revisions (one consolidated list of feedback per round)

How it ships (about 4 weeks, depending on how quickly we exchange feedback)

Week 1: intake, brief and mood board

Week 2: logo direction

Week 3: refinement, color, typography and applications

Week 4: guidelines, final files and handover

How we start I start once I receive the first payment. Payment is split in two: 50% to begin and 50% on delivery.

Not included Naming, messaging strategy, full website, printing and extra collateral. Anything extra is quoted separately.

Started with the Credibility Gap audit? Your $500 fee is credited toward this project.