The Credibility Gap is the distance between how good your business actually is and what your website lets a stranger see in the first ten seconds. When that gap is wide, good leads leave before they ever talk to you.

This audit measures it. In 5 days you'll know where your website is selling you short and what to fix first.

Founders and leaders of B2B companies, SaaS products and founder-led businesses who feel their website doesn't match the level of what they've built, and need to decide what to do before a launch, a funding round or a redesign. You need an existing website to review.

Already have a clear brief and scope? You can start a project directly. The audit is optional.

First look. I go through your homepage and two key pages the way a new visitor would.

What's in the way. I identify the specific problems costing you inquiries: unclear message, weak structure, or a look that undersells your product.

Priorities. You get an annotated screenshot of the 3 to 5 most important issues, in plain language, in the order to fix them.

Readout. We go through it together on a 30-minute call.

A clearer understanding of your priorities

Recommendations on the best direction to move forward

Suggested scope and budget range if a project is needed

Honest feedback on whether we're the right fit

Delivered within 5 business days. The audit is a $500 flat fee. If you start a project with me within 30 days of the readout, the full fee is credited toward it.

I do the audit myself. If we work together afterward, I design and build it.

Send me your website link and who your ideal customer is.

Design or development work (available as a separate project)