Farmblox - Branding & Web Design

Farmblox had outgrown their brand. As a B2B hardware company in the green tech space, they were entering a new phase of growth, but their visual identity and website didn't reflect the sophistication of what they were building. The disconnect between the quality of their product and how they showed up online was costing them credibility with the exact audience they needed to reach.

I worked with the Basil Design Company's team to rebuilt everything from the foundation up. A new brand system gave them a cohesive visual language that matched the caliber of their technology. A redesigned and fully built Webflow website turned their digital presence into an actual growth engine, one that communicated clearly, converted visitors, and scaled with the business.

A series of modular patterns were developed to enrich the brand’s visual identity system across the brand. Each pattern was designed to work independently while maintaining a cohesive visual language. These patterns have been implemented throughout the website, booklets, digital campaigns, and large-scale event materials, including booths and backdrops.