Complete Brand Identity 🎯

Raja Karmani

Starting at

4,000

About this service

Summary

Strategy-driven brand identity that builds trust, drives growth, and lasts for years.

Your brand isn’t just a logo. It’s how people feel when they interact with your business.

This service is for founders, startups, and established businesses who want to build a strategic, cohesive, and memorable brand from the ground up. We combine brand strategy with visual identity to help you stand out in a saturated market, and stay consistent across every platform.

From understanding your ideal audience to crafting a powerful story and then designing a timeless visual system, this is the all-in-one solution your brand needs to launch confidently or grow intentionally.

What You’ll Get:

• Complete brand strategy (positioning, messaging, voice) • Custom logo system (primary, alternate, icon mark) • Strategic color palette & typography • Visual identity elements (patterns, icons, imagery direction) • Social media branding & business stationery (optional) • Premium brand mockups • Final files (AI, PDF, PNG, SVG, JPG) • Professionally designed brand guidelines PDF • Full ownership & licensing

Ideal For:

→ New businesses building from scratch → Founders looking for a professional rebrand → Product-based & service-based brands ready to scale → Creators and entrepreneurs who want clarity, consistency, and growth

Process

1. Discovery & Onboarding

We start by understanding your business, market, and goals. You’ll fill out a detailed brand questionnaire or schedule a discovery call.

2. Brand Strategy Development

I conduct research on your audience, competitors, and positioning. We define your: • Brand purpose, mission & vision • Core values & personality • Ideal customer profile • Tone of voice & messaging pillars • Brand positioning & differentiation

3. Moodboarding & Visual Direction

Based on the strategy, I develop moodboards to explore the visual tone—covering color inspiration, typography style, layout references, and aesthetic direction.

4. Logo & Identity Design

I create a custom logo suite and build out your visual identity system: • Logo variations • Color palette • Typography system • Supporting visuals (icons, patterns, brand marks)

5. Presentation & Feedback

You receive a full brand presentation, including mockups and rationale behind every design decision. We discuss feedback and apply revisions (as per scope).

6. Brand Guidelines & File Delivery

Once approved, I deliver: • Brand guidelines PDF • All logo and brand assets in editable, print-ready, and digital formats (AI, PDF, PNG, SVG, JPG)

7. (Optional) Launch Support

Need extra help applying your new brand? I offer additional support for packaging, social media, or website visuals.

What's included

Brand Discovery & Positioning
• Brand audit & market analysis • Ideal audience profiling • Competitor analysis • Brand purpose, mission, vision, values • Brand personality & voice
Brand Messaging Framework
• Brand story • Unique value proposition (UVP) • Tagline or slogan (if applicable)
Brand Differentiation Strategy
• Strategic positioning map • Visual tone direction • Communication style for content and campaigns
Custom Logo Design Suite
• Primary logo • Secondary logo • Icon / brand mark • Responsive versions (for different screen sizes) • Color, black, and white versions
Color Palette System
• Primary & secondary color selection • HEX, RGB, CMYK, and Pantone codes
Typography System
• Primary & supporting fonts • Usage guidelines for print and digital
Supporting Visual Elements
• Custom patterns, textures, or iconography • Brand imagery direction or visual tone
Branded Collateral (Optional)
• Business card design • Letterhead & email signature • Social media profile + cover visuals
Mockup Previews
• Realistic branded mockups (packaging, signage, etc.)
Brand Guide / Styleguide
• Logo usage rules • Color & typography specs • Brand tone and messaging overview • Visual identity examples • Do’s and don’ts
Final Files
• AI, PDF, SVG, PNG, JPG • Fully organized folders for Print, Web, and Editable use

Example projects

WAV Academy — Brand Identity

tracks — Brand Identity

Detour — Brand Identity

Recommendations

(5.0)

Jose Coronel • JOSE CORONEL

Client • Mar 1, 2025

Recommended

Working With Raja was very refreshing. His perspective on branding is everything I was looking for. Clean, simple, sleek. I have future project where I will no doubt but work with Raja Again. 100/100 recommended.