Timeless Visual Identity 🚀

Raja Karmani

Starting at

2,500

About this service

Summary

Build a cohesive, memorable brand that stands out everywhere.

Your logo is just the beginning. To create a truly impactful brand, you need a complete visual identity system that communicates your brand’s essence across every touchpoint, print, digital, packaging, and beyond.

This service is designed for brands that want more than just a logo, you’ll get a full visual language tailored to your industry, audience, and brand personality.

Whether you're launching a new business or rebranding an existing one, I’ll craft a timeless, strategic, and visually consistent identity that works across platforms.

What’s Included:

• Custom logo suite (primary, secondary, icon mark) • Strategic color palette (HEX, CMYK, RGB) • Typography selection & hierarchy • Brand patterns / textures • Social media branding assets • Business card, letterhead & email signature (optional) • Real-life brand mockups • PDF brand style guide for consistent usage • All final files (AI, PDF, SVG, PNG, JPG) • Full commercial rights

This service is ideal for: → Startups launching a premium brand → Businesses going through a rebrand → Creators, coaches, and founders want a polished brand presence → Agencies or product teams looking to build design consistency

Process

1. Discovery & Brand Briefing

We start with a deep dive into your brand. You’ll fill out a detailed questionnaire or join a discovery call to share your vision, values, goals, audience, and competitors.

→ Goal: Understand the soul of your brand.

2. Research & Strategy

I analyze your industry, audience behavior, and visual trends to build a design direction rooted in strategy—not just aesthetics.

→ Goal: Create a strong foundation and unique positioning.

3. Moodboarding & Direction

You’ll receive moodboards exploring color, typography, layout, and tone—aligned with your brand personality and vision.

→ Goal: Align creative direction before execution.

4. Logo & Visual Identity Design

Based on the approved direction, I craft your logo system, color palette, typography, and visual elements like patterns, iconography, or brand textures.

→ Goal: Build a cohesive and flexible identity system.

5. Presentation & Revisions

You’ll receive a high-quality presentation explaining the design choices, mockups, and visual examples. Feedback is welcomed and revisions (as per scope) are applied.

→ Goal: Ensure your brand feels authentic and impactful.

6. Final Delivery

Once approved, all assets are exported in print and web formats. You’ll also receive a brand style guide for consistent use of your identity across all platforms.

→ Goal: A fully functional, easy-to-use brand system you own.

7. Launch Support (Optional)

Need help applying your identity to packaging, social media, or website? I offer launch-phase support and additional collateral design.

→ Goal: Make sure your new brand identity lands with confidence.

FAQs

What is included in the brand guidelines?
Brand guidelines outline logo usage, color palette, typography, imagery guidelines, and tone of voice, ensuring your brand maintains a cohesive look and feel.
How long does the branding process typically take?
The branding process typically ranges from a minimum of 2 weeks to a maximum of 3-4 weeks, depending on project scope. Clear communication and adherence to timelines ensure efficient progress and delivery of your brand identity.

What's included

Primary & Alternate Logo System
A logo suite including primary, secondary, and icon-based versions, designed for every use-case across print, digital, and merchandise.
Color Palette System
A well-defined brand color system with HEX, RGB, CMYK, and Pantone values, crafted to evoke emotion and build brand recognition.
Typography Guidelines
Curated font pairings with clear usage rules for headlines, subheadings, body text, and digital interfaces.
Brand Pattern / Texture (if applicable)
Custom, brand-specific patterns or textures that enhance your visuals and provide depth across packaging, web, and print.
Custom Brand Icons or Elements
Unique supporting visual elements or iconography (if required) to enrich your brand story and visual consistency.
Stationery Design (Optional)
Branded business card, letterhead, and email signature templates, ready for use and fully editable.
Social Media Brand Assets
Profile image, cover banners, and editable templates to maintain a cohesive brand presence across platforms.
Mockup Visualizations
Premium, realistic mockups displaying your brand identity in real-world scenarios, packaging, website, print material, etc.
Visual Identity Guidelines PDF
A professionally designed brand style guide covering: • Logo usage & spacing • Color palette codes • Typography rules • Imagery direction • Icon/pattern usage • Do’s and Don’ts
All Final Files – Web & Print Ready
Delivered in all relevant formats: • AI, PDF, EPS (Print + Master files) • PNG, JPG, SVG (Digital use)

Example projects

WAV Academy — Brand Identity

tracks — Brand Identity

Detour — Brand Identity

Recommendations

(5.0)

Jose Coronel • JOSE CORONEL

Client • Mar 1, 2025

Recommended

Working With Raja was very refreshing. His perspective on branding is everything I was looking for. Clean, simple, sleek. I have future project where I will no doubt but work with Raja Again. 100/100 recommended.