Define achievable social media goals aligned with your business objectives:
✧ Specific, measurable, achievable, relevant, and time-bound (SMART) goals
✧ Clear objectives for social media engagement, website traffic, or lead generation
➤ Deliverable: 1-page document outlining SMART goals and 3 key performance indicators (KPIs)
➤ Deliverable: Excel or Google Sheets template for tracking KPIs