Comprehensive Social Media Strategy Development

Liz Villanueva

(1)

Contact for pricing

About this service

Summary

Leveraging my film background and Meta certification, I'll help you develop a unique brand voice, identify your ideal audience, and create compelling content that resonates.

Choose from various deliverables to elevate your online presence.

In addition, as a bilingual (Spanish/English) creative, I help brands reach diverse audiences. My social media expertise ensures culturally relevant content.

What to Expect

Timely communication and updates throughout the project

High-quality, engaging social media content

Personalized support and expertise

Process

Get tailored social media strategies to elevate your online presence! Here's how we'll develop your marketing strategies:

Step 1: Discovery Call

Discuss project goals, objectives, and timeline

Gather information about your business and existing social media presence

Step 2: Research and Analysis

Conduct target audience research and analysis

Evaluate existing social media content and performance

Identify industry trends and competitors

Step 3: Strategy Development (Some Optional)

Develop EPIC brand voice guidelines

Create target audience personas

Establish SMART goals and KPIs

Plan content strategy and themes

Generate content ideas and hashtags

Step 4: Calendar Development (Optional)

Create a monthly social media calendar

Schedule content and posting frequency

Step 5: Tracking and Optimization (Some Optional)

Set up KPI tracking template

Monitor performance and provide recommendations

Step 6: Delivery and Review

Deliver comprehensive social media strategy document

Review and discuss implementation

FAQs

What is the turnaround time?
3-14 business days, depending on the complexity of the project.
Can I customize the deliverables?
Yes, please contact me to discuss specific needs.
How do I receive the deliverables?
Digital documents (PDF, Excel, Google Sheets).
What if I need ongoing support?
Additional support and optimization services are available. Please contact me to discuss specific needs.
Can I use this strategy for multiple social media platforms?
Yes, the strategy will be tailored to your specified platforms.

What's included

Target Audience Mapping ; $150
Get an in-depth analysis of your ideal audience: ✧ Demographic breakdown (age, location, interests) ✧ Psychographic analysis (values, behaviors, pain points) ✧ Audience personas for targeted content creation ➤Deliverable: 2-3 page document outlining target audience insights and personas.
SMART Goals & 3 KPIs + Tracking Template ; $200
Define achievable social media goals aligned with your business objectives: ✧ Specific, measurable, achievable, relevant, and time-bound (SMART) goals ✧ Clear objectives for social media engagement, website traffic, or lead generation ➤ Deliverable: 1-page document outlining SMART goals and 3 key performance indicators (KPIs) ➤ Deliverable: Excel or Google Sheets template for tracking KPIs
EPIC Brand Voice Development ; $150
Receive a customized brand tone and language guide using the EPIC framework: ✧ Empathize: Understanding your audience's needs and values ✧ Personalize: Crafting a unique brand personality ✧ Inspire: Developing a compelling brand vision ✧ Connect: Creating an authentic brand tone ➤ Deliverable: 2-3 page document outlining brand voice guidelines, tone, and language
Content Ideas ; $100
Receive 10 customized content ideas for social media: ✧ Post types (video, image, text) ✧ Engagement-driven concepts ✧ Relevant hashtags and tagging strategies ➤ Deliverable: 1-page document with 10 content ideas
Hashtags ; $100
Get 10 relevant hashtags for social media: ✧ Research-based hashtag selection ✧ Industry-specific and niche hashtags ✧ Hashtag strategy for increased engagement ➤ Deliverable: 1-page document with 10 hashtags
Monthly Social Media Calendar ; $100
Plan and schedule content with a 1-month calendar: ✧ Monthly content schedule ✧ Posting schedule and frequency ➤ Deliverable: 1-month social media calendar (digital or PDF).

Example projects

Trend-Driven Content Strategy for Fashion Retail

Strategic Content for Targeted Marketing Campaign

Project Management & Content Design for a Nonprofit Organization

Recommendations

(5.0)

Tereso Perez

Client • Nov 19, 2024

Recommended

I am extremely satisfied with the exceptional service provided by Liz! They exceeded my expectations in designing and developing my website, setting up my social media accounts, and assisting with social media marketing.

Skills and tools

Brand Strategist

Marketing Strategist

Business Strategist