Full Brand Identity & Development by Rabiah Mo

Full Brand Identity & Development

Rabiah Mo

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About this service

Summary

A complete, insight-driven branding solution for businesses ready to scale with clarity and confidence. This package combines deep strategic thinking with a refined visual identity system - giving you the tools to show up professionally, consistently and with intention. From positioning to presentation, everything is designed to support long-term growth and recognition.

Who It’s For Perfect for established or scaling businesses that are rebranding, evolving, or preparing to enter new markets. If you’ve outgrown your current identity or need a more intentional, purpose-led brand experience, this package is built for you. This package is also suitable for early-stage brands looking to launch with strategy and intention - provided you’re ready to build from the ground up.

Note: For entirely new businesses without any existing brand materials, this process may require additional foundational work (such as naming guidance, brand architecture or extended discovery), which may affect the timeline and final cost. I’ll clarify this during our intro call and discovery phase.

FAQs

1. What do you need from me to get started?
Before we begin, I’ll send over a short intake questionnaire to understand your goals, preferences, and any existing materials. We'll then schedule a discovery session to dive deeper into your business and brand direction.
2. How long does the process take?
The Full Brand Identity & Development package typically takes 4–6 weeks, depending on feedback and scheduling. I’ll share a detailed timeline once we start.
3. What if I already have a logo?
That’s fine — if we decide your current logo still aligns with the strategy and visuals we develop, we can retain or refine it. Otherwise, I’ll recommend options for evolution or redesign as part of the process.
4. Can I request changes along the way?
Yes. There are built-in feedback points during each phase. I work collaboratively with you, ensuring we stay aligned throughout the project.

What's included

Brand Strategy & Positioning
Discovery session, audience insight, competitor context, brand idea and messaging foundations.
Logo Suite
Primary logo, secondary variation and submarks for flexible brand use.
Custom Colour Palette
Strategic colour system for consistent brand application across platforms.
Typography System
Defined type hierarchy for headlines, body copy and digital readability.
Illustration Style (if applicable)
Branded illustration direction or iconographic language tailored to your visual identity.
Visual Style Direction
Moodboard with rationale to establish aesthetic tone and design cohesion.
Supporting Graphic Assets
Patterns, icons or textures that enhance your brand’s visual storytelling.
Social media profile assets
Branded profile and cover images for key social platforms (Instagram, LinkedIn, etc.).
Mockup Images
Branded assets previewed in real-world context.
Brand Guidelines Document
Multi-page PDF outlining the complete identity system, with usage rules and best practices.
Brand Overview Deck
Mini presentation summarising key strategic and visual elements for internal or external sharing (5–7 slides).