Full Brand Identity & Development
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About this service
Summary
FAQs
1. What do you need from me to get started?
Before we begin, I’ll send over a short intake questionnaire to understand your goals, preferences, and any existing materials. We'll then schedule a discovery session to dive deeper into your business and brand direction.
2. How long does the process take?
The Full Brand Identity & Development package typically takes 4–6 weeks, depending on feedback and scheduling. I’ll share a detailed timeline once we start.
3. What if I already have a logo?
That’s fine — if we decide your current logo still aligns with the strategy and visuals we develop, we can retain or refine it. Otherwise, I’ll recommend options for evolution or redesign as part of the process.
4. Can I request changes along the way?
Yes. There are built-in feedback points during each phase. I work collaboratively with you, ensuring we stay aligned throughout the project.
What's included
Brand Strategy & Positioning
Discovery session, audience insight, competitor context, brand idea and messaging foundations.
Logo Suite
Primary logo, secondary variation and submarks for flexible brand use.
Custom Colour Palette
Strategic colour system for consistent brand application across platforms.
Typography System
Defined type hierarchy for headlines, body copy and digital readability.
Illustration Style (if applicable)
Branded illustration direction or iconographic language tailored to your visual identity.
Visual Style Direction
Moodboard with rationale to establish aesthetic tone and design cohesion.
Supporting Graphic Assets
Patterns, icons or textures that enhance your brand’s visual storytelling.
Social media profile assets
Branded profile and cover images for key social platforms (Instagram, LinkedIn, etc.).
Mockup Images
Branded assets previewed in real-world context.
Brand Guidelines Document
Multi-page PDF outlining the complete identity system, with usage rules and best practices.
Brand Overview Deck
Mini presentation summarising key strategic and visual elements for internal or external sharing (5–7 slides).
Example projects
Skills and tools
Industries